The Five “Cs” of Successful Fitness Entrepreneurs
By
Jim Labadie
After being around some of the most financially successful fitness
professionals in North America a few weeks ago, the difference between them and
the typical trainer struggling to stay afloat became very evident.
Here is what the best of the best have going for them:
1. Confidence
When they talk, people listen. They are not wishy-washy with anything they say.
Their message is clearly communicated. They give off energy that people want
more of. They have no doubts whatsoever about the value that their fitness
business provides and therefore have zero problems talking about money.
Now, confidence isn’t necessarily something that comes to you overnight. You
don’t just look in a mirror and say, “Ok, now I’m confident.” But I’ve
always found that confidence does build with each success. Success begets
success. So with each tiny victory your confidence grows. Internalize that.
2. Courage
They aren’t afraid of rejection. They act despite any fears they may have.
They know that presenting an attitude of “I don’t need the money”—even if they
really do—will allow them to attract the right type of clients into their
business.
Again, even if they do have some trouble asking for money, they do it anyway.
They don’t hesitate to offer their multi-month options and sign people up for
long-term contracts. They ask for commitments—again—with extreme confidence.
They know the energy they’re putting out is the energy they’re getting back.
3. Commitment to high return activities (HRAs)
They use many lead generation tactics, but they have one or two killers
working for them and they focus on those like a laser. They don’t have something
work for them amazingly well once and then go back to scratching their head
wondering what to do next.
If it’s public speaking engagements, they’re making a zillion calls a week to
find more, not asking two people and hoping that something turns up.
If it’s networking, they’re going to every event they possibly can. It it’s a
body transformation contest, they’re perfecting that event and doing them over
and over.
4. Connections
They are networking with the “Who’s Who” in their community. They are
becoming one of them. They are a pillar of strength in their community. They
want to talk to every successful person that they can. They sit down with
influential people and get wired in.
5. Crazy work ethic
They don’t fool themselves into believing that just because they’re busy,
they’re working. They actually accomplish things. They start something and get
it done. If it works, they do it again and again. If it doesn’t, they don’t
throw a pity party and sit around wondering why it didn’t work. They move on.
They relentlessly go after what they want.
I know many personal trainers are trying hard. But I also know that many of them
aren’t trying hard enough. They might think they are, but they aren’t. Take
inventory of how the five “Cs” above apply to you. If your fitness business
isn’t where you want it to be, I guarantee that you’re lacking in at least a
couple of these areas.
Jim Labadie is the CEO of Prograde Nutrition, a nutritional products
company created specifically for fitness professionals. He is also co-owner of
Ultimate Business Systems, which provides business coaching services and
products to personal trainers. Jim’s newsletters, products, and coaching
continue to encourage personal trainers to leave the meathead image behind so
that they can be viewed as experts in a world that desperately needs their help.
For more information, visit his blog at
http://PatNickandJim.com.
Elite Fitness Systems strives to be a recognized leader in the strength
training industry by providing the highest quality strength training products
and services while providing the highest level of customer service in the
industry. For the best training equipment, information, and accessories, visit
us at www.EliteFTS.com.
