How to break PR's
How Joseph Campbell and Tony Robbins Can
Lead You to a PR!
By Casey S. Rusbridge
What I intend to offer you is an example of what has helped me increase
my own lifts. For more detailed examinations of each lift, check out the
exercise DVDs and re-read a lot of Louie and Dave’s early articles.
While I’m certainly not an elite lifter, I think that some of these tips
can help out beginner lifters and provide food for thought for someone
who hasn’t progressed in quite a while.
Okay, by now you’re probably asking yourself what the hell Joseph
Campbell and Anthony Robbins have in common. And more importantly, how
is this going to lead to PRs on the platform? Well, they share one
common belief—the importance of ritualizing our lives.
Campbell was one of the most influential men of the twentieth century in
the field of world mythology. His studies of nearly every religion in
the world led him toward a theory that Carl Jung first explored—the
archetype. In a nutshell, Campbell argued that instead of being divided
by religion, all spiritual beliefs were linked in several archetypes
that define the human condition. He also argued that although we lack
the traditional rituals in our lives that our more religious ancestors
performed, we go through our own rituals in a modern spirituality.
Whether you belong to a faith or not we all enact an archetypal journey
of sorts.
I’m sure more of you are familiar with Anthony Robbins and his
self-improvement tactics. By bringing advanced neuropsychological
discourse to the masses, he has revolutionized pop psychology and helped
millions toward their financial, spiritual, and personal success. One of
the key points in Robbins’ work is modeling—acting exactly as one’s role
models would to gain success in a particular field. This means copying
the core values and attitudes of the role model in order to model their
psychological state and project this onto your daily actions and
thoughts.
Right. I’m stepping off the podium. No more boring discussion on
psychology and theology. What the hell does this have to do with
EliteFTS and improving your performance under the bar? Dave has said
numerous times that in order to become the best in the sport of
powerlifting, a lifter ought to “act as if.” I won’t recount his advice
beyond that quotation. It would be far too repetitive. However,
psychological modeling and ritualizing your physical and mental state
will improve your preparations, allowing you to perform at a peak level,
which leads you to prevailing at the meet.

Specific mental conditioning
There is much talk about being “fired up” and going buck wild in order
to be successful on ME days, and subsequently, on the platform. Chuck
Vogelpohl and Chad Aichs are both highly successful lifters and watching
them psyche up is breathtaking. Robbins would definitely agree that by
getting to that level of intensity, these lifters put themselves into
the most “successful physiological state.” What this means is that when
you reach that apex before each lift, you’re actually channeling more
than just intensity. You’re reenacting the successful mental and
psychological state that you prepared through months and years of
training. Bringing that “fired up” attitude allows you to tap into the
well-rehearsed methods that allowed you to reach PRs in the past and
duplicate them again.
Think of it from another perspective. This time we’ll use MMA as our
sport model. I’m a huge UFC fan, and you can sometimes predict the
outcome of the fight by watching the fighters as they walk to the
Octagon. Sure, the sport is well known for upsets. I’m still reeling
over Gonzaga’s head kick to my favorite striker, Mirko Cro Cop. However,
if you were to compare Matt Hughes as he enters the cage in his fight
verses BJ Penn to that of his loss against GSP, you will notice a
dramatically different look to his entire physique. His head wasn’t held
nearly as high, and his pre-fight stance was much more relaxed. Or take
Rich Franklin against Silva in comparison to his fight against Jason
MacDonald. These athletes must prepare mentally before the fight as
powerlifters must before each lift.
In the past, I loved to turn up Vehemence’s “Kill for God” and tear into
the bar. This often produced mixed results. Sometimes I’d get lucky and
grind out a PR, and other times I would become so excited that my
technique would suffer and I’d completely miss the weight. As you can
guess, this haphazard approach to training led to several injuries. It
was around this time that I decided that in order to achieve some level
of success, I needed specific mental preparation before each attempt. My
secondary motivation was to avoid the embarrassment of looking like an
ass each time I got all fired up and missed a weight. This is when I
examined my failures and successes, deciding that I needed to develop
rituals for performance.
In March, I entered my first official IPF meet and found myself a bit
out of place. There was no Vehemence over the speakers (of the three
meets that I’ve attended, there hasn’t been any music for the lifters),
and there were a thousand other distractions present. What I lacked in
St. Thomas was proper mental preparation. The technical cues were, for
the most part, present. So what does this mean to you?
I’m in the process of experimenting with using specific mental cues to
become internally motivated. Instead of relying on specific auditory
cues—my favorite metal songs for instance—I try to put myself into the
proper mental state. Dave used to channel the infamous “Zippy” in order
to handle the 900-lb squats and 600-lb presses. From what he’s written,
Zippy was off the fuckin’ wall.
In my experience, I tend to blow lifts because I lose focus on the
technique required to make each lift. Dave’s Zippy was able to keep this
focus as well as display an enormous amount of intensity and rage. I’m
making an assumption here, but for a taste of what Zippy was like, check
out the end of the EliteFTS squat index DVD. After the credits roll,
there’s a clip of Dave doing a 1-board press with 700 lbs (the same
press he mentions in Under the Bar). If that doesn’t get you
fired up folks, I don’t know what will. The intensity just flows through
the screen.
Personally, I think that my successful lifts have come when I reach a
state where I put the emotions aside. This eliminates the central
nervous system burnout that can come with heavy psych ups in training
and allows me to relax the fight-or-flight instinct. Because I’ve had
several setbacks due to minor but persistent injuries, I’m often afraid
of blowing out my shoulder or hip. By entering a state where I can focus
on practicing safe and effective techniques and totally detach from
myself, I can operate in a successful state. The only care I have is
executing my pre-lift rituals and movin’ weight. This is highly
personal, and of course, there is more to it than I have described.
However, we all have specific triggers that will result in achieving
what Robbins called the most “productive state.”
Exercise specific
One of the first pieces of advice that I will pass along is that lifting
in the gym and lifting on the platform are completely different. At my
first competition, I learned this the hard way and ended up bombing out
of the meet. Although I had a system of ritualizing my lifts in place, I
know that further practice will lead me to greater success.
Haphazard training will lead to inconsistent results. This is why
perfect practice leads to perfect play. Before you squat, you need to
put yourself in the proper physical and psychological state to replicate
your successful training in the gym. What I’ve developed is a mental
“checklist” of preparation before I unrack the barbell. With practice,
this has become automatic.
While this physical preparation sets me up for the proper form
required to squat, I also have developed a checklist of mental cues
before I squat. Here’s what I’ve found to bring me the greatest success
to date. Remember that Louie would never have become a legend without
constantly evaluating the performance of the Westside lifters. His
greatest gift to our sport is that of experimentation. Westside Barbell
is the strongest club that will ever exist because of a desire for
continuous improvement. That which doesn’t yield the greatest results is
rejected. What works for you now won’t always produce the same results.
Six weeks from now, my set up for each lift could be radically
different, but I guarantee that I will only change my process if it
creates PRs.

The squat
- Firmly grasp the barbell. I take a wide stance, standing
at arm’s length from the bar. I wrap my hands tightly around the
bar.
- Take a deep breathe of air and expand the abs. At this
point, I start to narrow my focus and set myself mentally. I breathe
deeply and expand my abs against the belt.
- Set up under the bar. Retracting my shoulder blades, I
now create a shelf for the bar to rest. My upper back is as tight as
I can make it. My right foot is placed by the furthest corner of the
rack followed by my left. I shoot under the bar and arch my lower
back hard while keeping my chest as high as I can.
- Fully expand the abs. At this point, my upper body is
tight, my back is arched, and my legs are tight. I take another
breathe deep into my abs and take some more air to fill my chest. In
the past, I’ve found that sometimes my upper back rounds after I’ve
unracked the bar. By taking this extra air in, I’ve eliminated that
error. It serves as a mental cue to keep my chest up.
- Unrack the weight. My pinky finger comes off the bar, and
I drive my elbows as far forward as I comfortably can. The bar sits
high in my hand, almost on the calluses. I tighten myself up again
and straighten up, arching the bar out of the rack as best as I can.
One of the final mental cues I use is to start the descent by
pushing back using my hips. This reminds me to sit back in the squat
and activate my hamstrings/glutes.
- Begin the descent. At this point, I’m about as tight as I
can be. My hips are already slightly angled backward, and my legs
are locked out. By angling my hips backward, I reinforce the “sit
back” command. Training alone has forced me to develop my own cues
to prevent technical breakdowns. This is one that has helped
incredibly.
Most of the above is a recap from a dozen articles on this site. What
I’m trying to do is outline how I prepare to unrack a weight. I’ve
dropped about twenty physical and mental cues that took me several years
to develop. I’m certainly not an elite lifter, but I’ve learned through
trial and error what seems to produce the best results.

The bench
For the proper bench set up, I highly recommend that you refer to
Jim’s
exercise index DVD. He carefully lays out the step-by-step
approach on how to set up for the bench. While I have to modify the foot
placement to fit in with IPF regulations, there is little I change.
- Lay back on the bench. For the longest time, I used to
flop back on the bench and try to arch. I found this completely
useless. Start with your shoulder blades off the edge of the bench
and set your feet. This is a quick-fix that could help you stay
tighter during the press.
- Spread those legs. Get them out as wide as possible. Turn
your toes out as you would for the squat and set your legs. While
this is one area I need improvement, getting your feet set properly
will help you form a tighter arch and give you a solid base to drive
off of once the bar touches your chest.
- Pull your shoulder blades together. Just like you did on
the squat, create the sturdiest “shelf” you can. Practice with
setting your traps high and low until you find a happy medium.
- Kiss the bar. This is where you set your arch. Pull
yourself up to the bar a la a chin up, keep your back tight, and try
to kiss the bar. Without moving your butt, you need to minimize the
distance between your shoulders and your ass. This is a proper arch.
- Set your back against the bench. Lower your shoulders
back onto the bench and try to stay tight. If you have a hard time
keeping your arch, try to visualize driving your abs toward the bar
at this point. I found that sometimes I’d become loose just before I
pulled the bar out of the rack. By pushing my abs toward the bar, I
kept my arch and stayed tighter.
- Grab that bar. At this point, the bar should be somewhere
above your chin. Because I train alone, I don’t have anyone to hand
the bar to me. By keeping the bar in front of your face, you
minimize the distance that the bar has to travel before you find
your groove. Set your hands at whatever distance feels best and
squeeze as hard as you can.

The deadlift
I used to believe in the “grip it and rip it” philosophy for my
deadlift. While this netted me my first 500-lb pull, I had a hell of a
time advancing beyond this. Subsequent modifications to my set up have
led me to a 565-lb pull. My set up was too loose, and I’d end up out of
position before the bar passed my knees. While there are two different
types of pulls (sumo and conventional) and a million different grip
styles, the principles remain the same.
- Step up to the bar. Keep the bar in front of you. If you
need an explanation as to why this will improve your pull, you need
to go back to square one.
- Set your low back and abs. Get as tight as you can and
prepare to lower yourself to the bar.
- Grip the bar. There are a dozen different grip methods,
and I don’t intend to argue as to which is superior. Use whatever
works for you. I belong to the “over under” camp. I roll the bar
with my left hand (over grip) until I find a sweet spot where the
bar feels right in my right hand (under grip). I squeeze the shit
out of the bar with my right hand first. At this point, I now wrap
my left hand around the bar and keep both wrists as straight as I
can. During my “grip ‘n rip” stage, I found that my grip wasn’t as
solid, and the bar would slip if I didn’t secure my right hand/under
grip first. This made all the difference, and I haven’t missed a
weight due to grip since.
- Begin to sit back. Sumo or conventional, it doesn’t
matter. You want your posterior chain to fire in the appropriate
pattern, and I find that rocking back slightly before the lift until
I feel tension in my hamstrings has helped me fire my posterior
chain in the proper order. This is highly individual so find what
physical cue you can link to mentally prepare to pull with the
proper timing.
- Tighten the lats. Just before I pull the bar, I tighten
my lats. This is another cue to remind myself not to round my upper
back too much and throw my timing off. When I can’t break the
tension of the bar from the floor or if my timing is off and my
hamstrings lock out well before my low back, chances are my upper
back was well rounded.
- Sit back and pull. At this point, you should be plenty
tight. Sit back. As you reach your desired depth, look up and pull
the bar.
These are the physical and mental cues that I perform on every rep of
every set on DE and ME days. While much of this is individualized to
meet my specific technical weaknesses, analyze your own lifts and see
where you can improve your set up. By ritualizing your technique, you
can eliminate the likelihood of being out of position before you attempt
the rep. You will also know if something doesn’t “feel right” during
your set up because you skipped a link in the process chain. Go back and
set up again and become conscious of each of the steps and cues you’ve
developed. Chances are you hurried something or were flat out slacking.
This is where ritualizing your training becomes important and can be the
difference between a PR and being stapled to the bench.
Chaos theory
I’m going to contradict myself here. You need to prepare yourself for
chaos. This sounds absurd at first but bear with me for a moment. One of
the greatest challenges I found at the meet was getting accustomed to
squatting and pressing out of a different piece of equipment. The
J-hooks on the bench platform weren’t at the same exact height that I’d
been training with. But they were damn close. Unless you’re training on
and competing in a monolift, the squat stands at the meet aren’t going
to be the exact same as the EliteFTS rack sitting in your garage. By the
way, if you haven’t purchased a rack from this site, you need to stop
reading and go work some overtime. Put away twenty five dollars a week
and you’ll be able to afford a SYOG package within a year. Don’t kid
yourself. Spending that money on porn and booze isn’t helping your total
no matter how strong it makes your wrists. And don’t even try to make
the excuse that the blonde at the strip club needs your twenty dollar
bill to put toward her college tuition. Let the unmotivated slob sitting
in perv’s alley make that donation to her med school ambitions. Those
double D’s didn’t just magically appear on her chest so don’t sweat it
if you have to skip the strippers once and a while.
Back to the topic at hand…I found the bench pad at my meet in St. Thomas
to be incredibly soft, a dramatic change from the stiffness of the
EliteFTS bench pad. (I prefer a stiff bench pad because the stability it
offers is incomparable to the average commercial facility bench.) What
if you unrack the barbell at a specific height and you’re unable to
replicate that exactly at the meet? Perhaps when you step up to the
barbell for the deadlift you aren’t lined up as evenly as you ought to
be or the bar rolls a bit too far forward at the beginning of the pull.
There are a thousand excuses for poor performance on the platform, but
the onus of responsibility always comes back to shitty preparation in
the gym.
So does that mean all your mental cues regarding your technique become
obsolete? Do all the hours of practice end up thrown out the window
because you can’t get your head around the changes in equipment used at
the meet? Yes, if you don’t prepare for this chaos ahead of time.
To illustrate this, I’ll use an example. The bar in St. Thomas was much
different than my Texas power bar. There were rings on the bar to
indicate the exact legal width of your grip and it wasn’t like what I
had trained with. Because I used the visual cue of lining my fingers up
on the power bar’s ring, I was unprepared and ended up using a narrower
grip than I had planned on for my first attempt and a wider grip in an
attempt to compensate on my next two attempts. This threw me off and was
one of the factors why I bombed out in the bench. Knowing this, I can
now prepare for a different bar and will practice setting my grip on the
bench without specifically cueing in on the power bar’s rings.
To utilize this “chaos theory,” I suggest you train your assistance and
supplemental/RE work with various grips, set ups, and stances. All of my
ME work is done with as close to a competition set up as I can. This way
I can practice my technique under maximal loads. Any technical
weaknesses will become apparent, and I will learn how to adapt to these
weaknesses ahead of time. Try to do rep work with a loose form in the
bench. Don’t arch as much if at all. Keep your shoulder blades tight,
however, and continue to pull the bar apart! When doing good mornings,
you can keep your shelf tight, but I try to vary my process for keeping
my lower body and “core” tight. This way I can gauge how my body will
react under different circumstances. There will also be a carryover
effect because you will stress and strengthen areas of your body that
are overlooked during your ME work. This is due to a focus on technical
concerns.
Wrap up
Ok, that was a lot of technical information so I’ll try to come up with
a few bullet points that can serve as notes for your training:
- Develop specific rituals for your technical cues. Follow each
process in exact order and try to have this process mimic your
competition stance/grip/set up.
- Experiment with new techniques during your accessory and RE
work. Some of your technical cues can be altered during your DE
work, but be careful that you don’t develop bad habits. Dynamic days
serve as technical training time as well as speed-strength builders.
- Prepare for chaos by using a variety of grips and styles. What
happens if you’re taxed from the squat and your bench form begins to
break down? Are you prepared to adjust your set up to compensate for
this? Perhaps your shoulders are jacked from the squat. What do you
do?
- Experimentation is the key to success. Determine your technical
weaknesses and specific strength weaknesses. Utilize different
methods to produce the desired outcome. Practice this new set up
after you develop very detailed and specific cues on how to get into
position.
- If you train alone, you need to be very introspective and
analytical. Tape some of your ME work. Or better yet, be as
conscious as you can of every movement. Write down what worked and
what didn’t. If you failed an attempt, go back through the lift and
attempt to figure out what may have caused this. Was it solely
because you weren’t strong enough or was it a technical misfire?
Alright, enough is enough. Quit reading this and go train for some
PRs!
Casey S. Rusbridge is a post-graduate with a bachelor’s degree in
film studies. He is a novice powerlifter in the IPF and currently trains
in his garage facility outfitted exclusively with EFS.com equipment.
Casey encourages every reader to step up to the platform and test
themselves—regardless of the outcome.
Elite Fitness Systems strives to be a recognized leader in the
strength training industry by providing the highest quality strength
training products and services while providing the highest level of
customer service in the industry. For the best training equipment,
information, and accessories, visit us at www.EliteFTS.com.
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