No Yodas
The other day I was sitting in my office working on the 2006 marketing plan and in busts Jim with huge grin on his face and a handful of reports. I was deep into my marketing plan and really did not want to break from what I was doing but Jim insisted that he had to go over these reports with me. The next thing I noticed is he had a certain glow to his face. Not the normal reddish bloat I am used to seeing but a look of 100% satisfaction. Jim then takes a seat and says he wants to discuss the Hostile Takeover. I knew it was coming it was just a matter of time. I was shocked that it was going to happen so soon. I leaned back in my chair and waited for Jim to tell me he had three or four geeks ready to become part of the crew. The biggest fear was about to become a reality. I told Jason and Jim that they could have total control over the articles and Q and A but that in no way what so ever were they to ever to cross the line. I though I made it clear: no Yodas (those who can only lift with their minds).
The Data
Jim then pulls out a handful of emails, Q and A comments and Web Stats. He then proceed to tell me the Hostile Takeover is working big time. Never in the history of EliteFTS have we had this much positive impact with the Q and A and articles section. The web hits were out of control and the comments were some of the best I have ever read in the history of the business. I had to admit that Jason and Jim were doing a great job. It has only been a few weeks but I could not deny the data staring me in the face. As I leaned over my desk reading the comments I felt a certain sense of satisfaction from the work they were doing.
Programs
Jim then leaned back in his chair and took a deep breath. Over the past few years I have become very good at reading non verbal communication and I knew something was about to hit my like a ton of bricks. During the pause in communication I began to think about what he was going to hit me with. His review is coming up so maybe it is a raise, or it could be another lost equipment estimate. With the look on his face I knew he was stressed and did not want to say what was on his mind. I also know Jim and know he will ALWAYS say what he feels. It was just a matter of seconds and I would know.
Then it hit me like a shot from cannon in the chest. "We need to write programs and we need to do it now," Jim said.
It took me about .00001 seconds to answer NO. He knows exactly where I stand on this one. Programs are the kiss of death. There is no way you can write a program that will work for every one. There are too many factors involved in getting it right. Hell, we cant even write a program that will work for ourselves and we know ourselves better than anyone. The fact is you have to teach others how to train themselves. You have to show them basic templates and then teach them how to manipulate the variables from week to week and day to day depending on how they feel and the progress they are making. There is just no way around it. You can write a program but it will not work for over 80% of the people who use it. They have to have alternative options to keep progressing. This is why we have the Q and A in the first place. We are there to help with these options when the readers need help.
You are wrong
Jim then leaned forward and said You are wrong. Jim then went on to explain that people learn best from programs and that programs offer real world benefits that articles cant offer. He went on to say that while the articles are great and the Periodisation Bible Part one and Two as well as the Eight Keys Series are perhaps the best prescription articles we have even done, they still miss the market for several reasons. These reasons are:
2. If they do read them they cant understand them
3. If they do understand they still have no idea what they are doing
4. People want to be told what to do
5. 90% of lifters do not know how to determine there weak points
6. If they do know there weak points they do not know how to fix them.
7. Most readers are already following the sample program from the Eight Keys
I had to stop him as he kept ripping off reasons. I understood what he was saying but saw this more as our failure to teach them. To me it was simple. We need to keep trying different methods until we teach them how to write there own programs.
Jim then agreed and went into a bunch of scientific jargon on the learning process. He told me that some people can learn by reading and seeing while others can only learn by doing. There was a bunch of other stuff he boarded me with as he read from some physiology of learning book. I then knew that he went out of his way to prepare for this meeting and at this moment knew more than I did about this topic. It still did not make me feel better about what he saying.
The Solution
Jim has learned over the years of working at EliteFTS that if he is to bring a problem or idea to me then had had better have a solution to the problem or dont bring it to me in the first place. Jim had a few solutions to this and I have to say he sold me on one of them. His solution was for us to keep all programs in three weeks phases. This was cool with me because this is what we all should be doing in the first place. The second aspect was to design three week phases for very specific purposes for specific individuals. This way we could increase the likelihood of the program not only having a positive effect but it would also show the different methods, loading patterns and movements used to address the weaknesses of the athlete. With his great sales skills and preparation I agreed we would give it a shot and see what people think.
Jim then hit me with his great negotiation skills and said. Dave. I am so happy you agree. Jason and I decided you should write the first one.
As he walked out of the office I was still trying to figure out how I just agreed to this, let alone writing the first program. I have myself to thank for this. It seem all his sales training is paying off.
B.T.H. Program
I gave my word to Jim so here is the first program. I call this the Beat To Hell (B.T.H) program. This is a three week phase I have had to use more times then I like to remember. This is designed for those lifters and athletes who are just Beat the hell up. By this I mean they are over trained, tight, injured and have little mobility. Examples of this include poor hip mobility, tightness in lower back, upper back and traps, limited range of motion is just about very joint and poor GPP. From my experience these are the lifters and athletes that have been lifting for many years (usually over 10 years of hard training). They usually over 35 years of age and require a lot of warm up sets and would never think about squatting without a suit or briefs. The more years of hard training we get under our belts the more important phases like this become.
There are several components of this program. These include light cardio, stretching, mobility, and various types of strength. To keep the length of this article down I will just high light very simple reasons why there are included in the program:
Stretching While it may or may not help it sure does not hurt to add it into the program at this time. There are many methods or stretching. The two methods used in this program will include dynamic and static stretching.
Mobility As we get beat up we loose basic mobility. Can you free squat with out the bar to below parallel? Can you do it without pain? Can you get off the floor without pain? Can you move all your joints in all ranges of motion in comfort? If not then you see my point. There are movements you can do to help with this.
Cardio Yes there are benefits of cardio work. To make this very simple lets just say that light cardio work will get the heart pumping and blood flowing. This will help your body to utilize nutrients for better recovery. This is very important if you are beat up and have poor recovery.
Strength I am not going to cover all the different types of strength and reasons why. This has been covered many times already in previous articles (The Eight Keys Series). I know you really want to get to the meat of the program so lets get with it.
Week 1
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Week 2
Monday
Tuesday
Wednesday
Friday
Saturday
Sunday
Week 3
Monday
Tuesday
Thursday
Friday
Saturday
Sunday
Perform movements below in a circuit with 10-15 seconds between movements.
Notes: For more help with mobility movements I highly suggest the following books and DVDs
Stretching Sector (basic list)
These above are major movements for the stretching program. I do suggest you do one other stretch for each body part. Just do what you know. I do not want to list every stretch know to man.
If you need some ideas these books and DVDs can help you:
Super Joints
Stretching Scientifically
Sport Stretch
Jump stretch Flexibility Video