Joe DeFranco is a busy man. So busy, in fact, that if you’d like to talk to
him on the phone – as so many do – you’ll need to queue up, wait your turn, and
settle for the privilege of being granted an appointment. You’ll need to email
him a week in advance – demonstrating copious amounts of patience and resolve
through a half-dozen time changes on his end - in order to pin the man down and
get what you need. And what you need - what you and everyone else is asking for
these days - is his time.
Good luck getting some.
“Dude,” he said, “everyone’s busting my balls about this. I’m looking at my
phone right now and I have seventeen voicemails on it. I have to tell
people to make appointments, otherwise I never get back to them and I’m the one
who looks like some kind of asshole.”
It’s pre-Combine training season in Wyckoff, New Jersey, and DeFranco’s life
is no longer his own. It belongs to the seemingly endless cavalcade of agents,
players and hangers-on who wander through his doors – and monopolize his
precious telephone time – at all hours of the day and night. It belongs,
essentially, to the hopes and dreams of the dozen young men who’ll comprise his
2008 NFL Combine class come January.

“I’m still in the process of filling the class out,” said DeFranco between
appointments. “We have some guys signed already, but I’m dealing with more
agents this year than usual, and I think this is gonna be the biggest class
we’ve ever had here and I need extra time to deal with everything. Usually I’m
only dealing with two or three agents, but it’s a lot more than that this year
and that’s taking up all my time because I have to introduce a lot of them to
what we do here and what we can offer. I hate that part of the process, but it’s
something that has to be done.”
Things are happening at DeFranco’s. Big things. Things on an
international scale, among them a soon-to-be-released documentary chronicling a
summer spent training his impressive stable of athletes, and a mention in
Men’s Health magazine as one of America’s top fifty places to train.
As if we didn’t already know.
“It’s been pretty crazy here, but what else is new? Some guys don’t even
realize the documentary is finished. I get calls from guys who still think they
can be in it. The thing’s already been seen by some major distributors, and I’m
still hearing from guys I trained five years ago who want to come in and get
filmed. And you’re seriously asking me why I don’t answer my fucking phone
anymore?”
DeFranco’s biggest problem is that there is no time. He has until the
beginning of January – the pre-Combine program’s start – to fill out this year’s
class and take care of all necessary logistics with both agents and players.
After that, he’ll be running an intensive six-days-per-week program designed to
rigorously prepare his draft hopefuls for “The World’s Most Intense Job
Interview,” which takes place in Indianapolis from February 20-26.
“When you think about it,” he said, “it’s only six weeks, but it’s six weeks
where you have to fit so much stuff in. They need to master the combine drills,
they need to work on their football specific stuff, and they have to get
stronger, and there’s no real time to indoctrinate them into the program. A lot
of these guys have never really trained the ‘right way’ before, so you have to
teach them some fundamentals, but the key thing is to get them hitting
the ground running. That’s what we try to do, because there’s not a lot of time
to fit in as much stuff as they’re gonna have to digest.”

The problem, according to DeFranco, is that the vast majority of the athletes
with whom he’ll be working have never utilized any Westside-style methods in
their training before. Much of what comprises even a “condensed” version of his
now famous WS4SB (Westside For Skinny Bastards) program is completely
foreign to them. They’ve never done box squats, used bands and chains, or
completed a single rep on a Glute-Ham Raise – all staples of the strength
portion of DeFranco’s Combine-prep program.
“Anyone who has done any of that stuff before is off to a good head start,”
he said, “but we don’t expect them to know what they’re doing when they get
here. Football-wise, you’re talking about Division One players who know the game
and are already on NFL scouts’ radar, but in the gym, sometimes they’re just
lost and we need to get them up to speed in a hurry.”
This often entails spending valuable time doing something akin to weightroom
remedial work, but the results yielded by spending sufficient time on technique
are usually well worth the wait.
“That’s the flip side of this whole thing,” DeFranco said. “When you get guys
who’ve never trained this way before, and you teach them how to do a few things,
you see things happen right away. They get stronger and faster really quick.
What you have to remember here is that, again, these guys are Division One
athletes and some of them are going to be professionals. What you’re doing isn’t
necessarily training them, per se. My job is to be a facilitator to bring
something out of them that’s already in there.”
Which, according to DeFranco, is where the psychological portion of his
program comes into play. The mental game.

“I see the same things out of guys every year, and this is something I cover
in the first speech I make to my classes on day one. The first week or two,
they’ll make absolutely incredible gains. You can give a guy one or two little
tips, and suddenly he’s jumping a few inches higher or his forty time drops by
two tenths of a second, and they’re flying and they think I’m a genius. But
then, after three or four weeks, there’s always some kind of sticking point and
they start to panic. They’ll have a bad day, or they’ll slip during a three-cone
drill or something, and it starts to fuck with their head and they’ll start
doing it every time. They come to me in a panic, and they’ll be like, ‘I’m not
ready! I can’t do this! I’ll never get drafted! I look like shit!’”
“What they have to realize,” said DeFranco, “is that there’s no time for that
shit. In a six week program, when a bad day turns into a bad week, one bad week
out of six is a major percentage of the time they’ll be spending here. What I
tell them from the first day is that they have to get past that shit, otherwise
we can’t accomplish what we need to accomplish in the limited period of time we
have to work.”
Limited time or no, life in Wyckoff won’t be back to normal until March, but
that’s something DeFranco has come to accept as part of his reality these days.
The challenge of helping a dozen young men - some of whom are extreme longshots
to even manage an invite to an NFL minicamp – realize a dream is the part of the
job he relishes above all else.
“This is the time of
year where I have absolutely no time to myself,” he said, “but I wouldn’t have
it any other way. I can’t wait to get started.”
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