The Fastest Way to Becoming a Local Fitness Celebrity
By
Jim Labadie
Many personal trainers have heard that a great way to grow their business is
to become a local fitness celebrity. However, many don’t have any idea how to do
this. Fortunately, with some effort, it’s very easy to accomplish. In fact,
there are two things any trainer can do to catapult from unknown to “the”
fitness expert almost overnight.
Public speaking
Nothing builds credibility like public speaking. Nothing. As soon as a
speaker stands in front of the audience, he or she is recognized as an instant
expert. It’s an interesting phenomenon, but people automatically assume that
because the person is addressing an entire group, he must be a credible source
of information. Additionally, most people’s greatest fear is public speaking so
anyone who is able to actually do it is instantly treated with respect.
Personal trainers who have a fear of speaking to groups can easily overcome
this by becoming a member of ToastMasters International, an organization with a
proud history of helping people overcome their fear and improve their skills of
public speaking. For information, visit
www.ToastMasters.org.
Finding a speaking engagement is relatively easy. Many civic clubs,
networking groups, and local associations have weekly meetings that feature a
new presenter each time. Fitness professionals who are actively seeking places
to speak can search the internet for organizations in their area and contact
them directly. Most are more than happy to have a presentation on weight loss or
well-being.
Writing
After public speaking, there is no faster way to get recognized as an expert
in your field than by publishing content. And unlike the days before the
internet, it couldn’t be easier than it is today.
Simple “how to” articles can be easily written and published all over the
internet and beyond. These articles are typically 500 words in length and can be
used in any number of ways. They can be posted as “deep content pages” of a
website to drive search engine traffic or submitted to article directory sites
such as
www.EzineArticles.com to be distributed all over the web by internet
publishers who need content for their sites and blogs.
And of course, blogging has taken the internet a step further and made it
even easier for a trainer to demonstrate his or her expertise. Blogs are “loved”
by the major search engines (think Google) and can be started with free software
such as
www.Blogger.com. However, it is typically best to use a blogging program
that incorporates WordPress technology such as
www.Thei360blog.com.
Trainers should not forget about the “offline” world when it comes to
writing. Articles written for the internet can easily be printed and distributed
at places such as physician or chiropractic offices or places that the target
market frequents. Of course, all articles need to include a biography at the end
and a strong call-to-action so that the reader knows what steps to take next.
Becoming a local fitness celebrity isn’t complicated. It merely takes effort.
Any personal trainer who decides to become a prolific writer and speaker will be
handsomely rewarded for it.
Jim Labadie is an expert in the business of personal training and has
helped thousands of fitness professionals make more money while working fewer
hours. To learn more, download his free e-book, 63 Must Have Sales Tips for
Personal Trainers at
http://PTSalesTips.com.
Elite Fitness Systems strives to be a recognized leader in the strength
training industry by providing the highest quality strength training products
and services while providing the highest level of customer service in the
industry. For the best training equipment, information, and accessories, visit
us at www.EliteFTS.com.