Strong(er) Business: elitefts Fitness Professionals Summit

Availability: In stock


Saturday, October 21st, 2017 

The Ohio State University Fawcett Center

2400 Olentangy River Rd.

Columbus, OH 43210

Registration ONLINE ONLY - No registration fees will be collected at the door. 


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The 2017 elitefts Strong(er) Business Summit
Saturday, October 21st, 2017

As you may know we have hosted many successful events in the past such as Sports Performance Summit, Learn to Train Seminar, Powerlifting Experience, Open Underground Strength Session events, etc. Our events and seminars have typically been training based geared towards helping powerlifters, strength coaches, bodybuilders, and the like expand upon their skills. However this time, we want to expose another vast skill set within elitefts and additional expertise we can provide our customers and elitefts enthusiasts. The Strong(er) Business Summit is a new opportunity and educational experience for our customers and the fitness community geared towards the practical business aspect of the fitness industry. Dave Tate, elitefts advisors, and affiliates have provided business mentorship to not only each other but various experts all over the world. Business owners, entrepreneurs, doctors, lawyers, strength coaches, professors, the list goes on and that doesn’t even skim the surface.

Business mentorship is something Dave Tate has offered for an individual investment of thousands of dollars for upwards of 15 hours of his time. It’s been a service he has offered to elitefts team members and affiliates, in turn creating a laundry list of success within our elitefts alumni. From these sessions, discussions, and expert guidance has arose some of the most successful training centers, online businesses and coaches in the world. Many team members have gone on to achieve great things and developed successful careers in a wide variety of areas. Team Elitefts’ alumni work at every level in the industry—from becoming successful business owners, university and professional coaches, and athletes, to private trainers, equipment makers, and beyond.

Now, it is our pleasure to bring that mentorship experience to you.

We designed the Strong(er) Business Summit to do to exactly what it states, help make YOUR business Strong(er). elitefts is known for educating and outfitting the strongest athletes around the world, so now it is also our mission to help others create the strongest businesses possible.


“It is literally true that you can succeed best and quickest by helping others to succeed.”
– Napolean Hill

How do we plan to help others create strong(er) businesses? By providing you with not only practical business content and application, but also strong networking opportunities with some of the best names in the industry. To succeed in any facet of business it is not about who you know, but who knows you. Developing relationships with those more successful than you is an indispensable step to building a future for the business you envision. Not only are we providing you with a top notch speaker line up from an experience and success level standpoint, but each speaker was handpicked by Dave Tate and elitefts staff for a definitive reason.

Integrity. Our speakers are not only incredibly successful in what they do, but they are also well known for mentoring others in the field and sharing their knowledge openly. The speakers for the Strong(er) Business Summit are genuinely good people who truly want to help others, like yourself, succeed.

The elitefts motto is to Live, Learn, and Pass On. This motto is in fact something we keep in mind every time an event is created and designed. This is how we selected the experts who will be speaking at the 2017 Strong(er) Business Summit. They have spent years living in-the-trenches mastering their skills but also making the inevitable mistakes. Mistakes they lived through and learned from, which now allows them to use those mistakes as examples in order to teach others. Having just a 10 minute conversation with any of our speakers is a value that is simply immeasurable. That being said, in order to create even more conversation opportunities for our attendees, we have created a NEW VIP registration option, which will allow you to experience more one-on-one time with the speakers in a relaxed setting.

The objective of this summit is more than a way to help you make more money, or grow your business from a numerical standpoint. This summit is an opportunity for you to build a network of strong(er) professionals who also have your best interest in mind. By attending this summit, you will learn what our motto, Live, Learn, and Pass On really means.

Who Should Attend this Experience:
• Fitness facility and gym owners
• Online personal trainers and coaches
• Anyone who manages a staff or team
• Fitness equipment entrepreneurs
• Independent personal trainers, strength coaches, and health/wellness consultants
• Graduate or undergraduate exercise science students
• Fitness marketing and promotional consultants

Attending this Experience will Allow You to:
• Learn what it takes to create and execute a successful business
• Understand the process of opening and running an athletic facility
• Learn how to properly hire, communicate with, and empower your staff
• Recognize how to surpass barriers and fears on the path of entrepreneurship
• Acquire and understanding for proper cash flow and money management
• Develop more effective marketing tools and strategies
• Network with fellow fitness entrepreneurial professionals

Where the Summit will be held:                                                            

The Ohio State University Fawcett Center

2400 Olentangy River Rd.

Columbus, OH 43210

The beautiful Fawcett Center Conference Theatre provides theatre style seating will allow guests to move about the space comfortably. Numerous restaurants are also within minutes from the venue for lunch. Parking is also free on site for all attendees. Attendees will receive a parking pass to print out to place on the dash for event day parking.


The Summit will consist of seven presentations from the following experts carefully chosen to provide an incredible educational experience:

Dave Tate
Dave Tate 'Under The Bar' is the founder and CEO of elitefts.com Inc.. Dave has been involved with powerlifting for over three decades, coach, consultant and business owner. He has logged more than 20,000 hours of strength consulting with professional, elite and novice athletes, as well as with professional strength coaches, authored 20 books and written more than 500 articles for magazines and prominent websites. Dave works as a business adviser, speaker, coach, and author, he shows how athletic disciplines teach valuable lessons for overall achievement. He lives with his family in London, Ohio.

Joe DeFranco
Joe DeFranco is the founder and owner of the world-famous DeFranco’s Gym. For the past two decades, athletes from around the world have hired Joe because of his remarkable ability to improve strength, speed, power, mobility, agility and sport-specific endurance. His resume includes NFL players from all 32 teams, MLB & NBA players, WWE superstars, UFC fighters, Olympic athletes and high school & college All-Americans. Joe is not only a pioneer in the sports performance industry – he has revolutionized the garage and warehouse gym business as well. Many industry leaders credit Joe for the paradigm shift regarding sports performance facilities. Joe’s “gym blueprint” is now the industry standard and DeFranco’s is a globally recognized brand. DeFranco’s has been voted one of America’s 10 Best Gyms by Men’s Health magazine and one of America’s Top 5 Most Innovative Gyms by Greatist.com.

Steve Diel
Steve Diel is the CFO of elitefts.com Inc.. He earned an MBA in Finance from Indiana University and has over 15 years of experience in Fortune 500 companies across a wide array of industries. While his key areas of professional focus have been Mergers & Acquisitions and Corporate Strategy, he has also served roles in Treasury, Financial Planning & Analysis, Internal Audit and Investor Relations. Steve totaled elite in powerlifting for the first time in 2011 at age 39.

Rachel Balkovec
Rachel is the first female strength and conditioning coach in the history of professional baseball. She spent the past seven years as a strength and conditioning coach for organizations such as Arizona State University, Louisiana State University, Los Tigres Del Licey Beisbol and the St. Louis Cardinals. Most recently, she has joined the Houston Astros as their Latin American Strength and Conditioning Coordinator. She has learned invaluable lessons throughout her journey to becoming a historic female in sports and is sharing her experiences with groups all over the world. Her mission is to live courageously while empowering others to do the same.

Marc Megna
Marc Megna has evolved into the foremost strength and conditioning coach in Miami. The former NFL football player is certified by the National Strength and Conditioning Association and owns Anatomy 1220 in Miami Beach Florida, voted Best Gym in Miami by the Miami New Times. Megna works with a wide variety of clients, from celebrities, professional athletes and novices. Megna trains clients from every walk of life, and can tailor a program for the most serious athlete to the motivated beginner. He writes about fitness, exercises, and training tips for Muscle & Fitness, Inside Fitness, Fitness RX, Train Magazine, Dr. Oz, and Elitfts.com. Marc’s expertise spans a multitude of areas within the fitness industry as a whole and fitness facility entrepreneurship.

JL Holdsworth
With a BA in Exercise Science from Wayne State, Master’s work at University of Kentucky in Coaching, a USAW Level-1 coaching certificate and well over 20,000 hours of practical experience, JL Holdsworth is one of the most respected strength coaches in the industry. As a competitive powerlifter, he has posted a 905 pound squat, 775 pound bench press, and 804 pound deadlift. He has also competed in mixed martial arts and grip competition. JL is the owner The Spot Athletics, where he works with athletes of all ages and sports discipline. The Spot Athletics located in Columbus Ohio, has grown to multiple facilities in just a few short years. JL also consults multiple teams in the NFL, NBA, MLB, MLL, and Division 1 football players. Creating champions in the weight room, and in business operations, is JL’s specialty.

Chris Cooper
If Chris Cooper has a superpower, it’s the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives. Chris is the owner of CrossFit Catalyst and IgniteGym, as well as several other small businesses. When Catalyst ran into trouble in 2008, Chris borrowed money to hire a mentor, and began recording everything he learned on his first blog, DontBuyAds.com. Four hundred blog posts later, Chris was invited to speak at a gym seminar in Florida. He compiled the best blog posts into his first book–Two-Brain Business–which has gone on to become the bestselling fitness business book of all time. He began mentoring gyms in early 2012. Soon after, he was invited to work as a journalist for CrossFit, Inc. for a year, and he began traveling around the world on the CrossFit for Hope and other projects. In 2015, he focused on writing two other books–Two-Brain Business 2.0 and “Help First.” In 2016, he launched TwoBrainBusiness.com and TwoBrainCoaching.com to focus on his two passions: building better entrepreneurs and training better coaches.

Event Schedule:
Friday, October 20th, 2017

6:00PM-8:00PM – Pre Event-Check In at Host Hotel – Hampton Inn

Saturday, October 21st, 2017

7:00AM-9:00AM: Event Check-In at OSU Fawcett Center

8:00AM-8:50AM: VIP Tour of the OSU Woody Athletic Center with Speakers **VIP ONLY

9:00AM-9:10AM: Welcome & Opening Remarks

9:10AM-9:30AM: Keynote Presentation – Dave Tate

9:30AM-10:30AM: Ignorance is Bliss: What You Don’t Know Allows You to Start Your Business – JL Holdsworth

10:40AM-11:40AM: Intrepreneuership – Empowering Your Staff – Chris Cooper

11:40AM-1:00PM: Break for Lunch on Your Own (VIP ONLY attendees receive free catered lunch with the speakers and elitefts staff)

1:10PM-2:10PM: The Laws of My Twenties: 6 Laws That Young Professionals are Afraid to Follow – Rachel Balkovec

2:20PM-3:20PM: Discounted Cash Flows: The Ultimate Decision Tool – Steve Diel

3:20PM-4:00PM: Vendor Break & Mingle

4:10PM-5:10PM: Standing Out in a Crowded Market – Joe DeFranco

5:20PM-6:00PM: Live, Learn, Pass On: Motivational Closing – Marc Megna

6:30PM: elitefts Post-Summit Social at Miller’s Ale House

The elitefts Post-Summit Social: Miller’s Ale House:
This meet and greet social event will be an excellent networking opportunity and a chance to interact with the speakers and the elitefts staff. As most fitness professionals know, learning doesn’t stop when the presentations are over. Unstructured sharing of ideas in a relaxed, social setting is often the most productive method for acquiring new knowledge and building relationships. Tailgate style appetizers will be provided, so in other words….FREE FOOD.



NEW! VIP Registration: SOLD OUT

Current Registration + $50. This NEW option is limited to only 20 attendees so act fast if you want in. The VIP option includes attendance to the Strong(er) Business Summit, VIP Lunch with the Speakers, VIP Tour of the state of the art Woody Hayes Athletic Center home of Ohio State Football,  the Post-Summit Social, Summit t-shirt, and swag bag provided by Monster Energy.

Continuing Education Credits:
Registered attendees will also receive certificates for approved CEUs for the NSCA and CSCCa:
NSCA: .6 CEUs (pending approval)
CSCCa: 3.0 CEUs 

From: Columbus International Airport (CMH)
To: The Ohio State University Fawcett Center
Travel Time: 14 Minutes
1. From International Gateway, take I-670 W/US-62 W toward Columbus.
2. Continue on I-670 W toward Columbus.
3. Take exit 2B to merge onto 315 N.
4. Take exit onto Lane Ave. toward Ohio State University.
5. Turn right onto W Lane Ave.
6. Turn left onto Olentangy River Rd.
7. The Fawcett Center will be on your right.

Strong(er) Business Summit Host Hotels:
Plan ahead to take advantage of our hotel discount designated for all summit attendees. Simply book your stay online and use the Block Code provided, or call and reference the Strong(er) Business Summit to receive the discounted rate. All reservations must be made by the cutoff date to receive the full discount price!
Both hotel options are under a 5 minute drive from the OSU Fawcett Center and Post-Summit Social.

Hampton Inn & Suites Columbus University Area
3160 Olentangy River Rd.
Columbus, OH 43202
Discounted Room Rate: $129 (+ tax)
Cutoff Date: 9/29/17

Hilton Garden Inn Columbus University Area
3232 Olentangy River Rd.
Columbus, OH 43202
Room Rate: $129 (+ tax)
Cutoff Date: 9/29/17

Other Lodging Options:

1. Fairfield Inn & Suites by Marriot Columbus OSU
3031 Olentangy River Rd, Columbus, Ohio 43202
(614) 267-1111
Rate: $210 per night

2. Holiday Inn Express & Suites Columbus Univ Area – OSU
3045 Olentangy River Rd, Columbus, OH 43202
(614) 447-1212
Rate: $160 per night

3. The Blackwell
2110 Tuttle Park Pl, Columbus, OH 43210
(614) 247-4000
Rate: $174 per night

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