What are the pros and cons of being a strength coach at the collegiate level or in the private sector? The similarities? The differences? Coach Brian Bott, former University of Wisconsin strength coach-turned-founder of Sports AdvantEDGE, tells all in an interview.
A self-made millionaire once told me that we all have great ideas; it's just that 99% of people don't act on them. Those words came to mind this summer when I took the largest step I've ever taken out of my comfort zone...
It’s great you can point out each origin and insertion of every muscle, but your client doesn’t care. Your end goal is to get your client results and to make them feel better about themselves — not getting them to the point where they're limping out of your gym.
When starting a high school strength and conditioning program, be sure to implement rules early on and communicate clearly… and those are only a handful of things to get your program off the ground running.
When you sit and yammer at people, like most of us do in our leadership developments, we aren’t developing leaders… We’re gaining followers. Be quiet and listen to others' ideas and examples and learn from them, just as they'll learn from you.
A few pro tips from Coach Matt Rhodes: Not everything you learn in a book can be applied to strength and conditioning. Open your mind to new ideas and influences, and learn how your mentor wants things down.
Your employees are like your clients in the gym. They want to build their skills and strengths and hopefully, are able to do it on their own. If you're unable to manage your management, you are doing your employees and yourself a major disservice.
Although this article is directed at those supervising GAs and interns, if you’re a student reading this article, you can use these strategies to help to plan your own professional development as well.
I quit my personal trainer job to become a strength and conditioning coach. I lived in my car, slept on a couch, and I even had a raccoon living in my apartment wall at one point. But all of these struggles and sacrifices were worth it.
I’m here to remind everyone that we all have a part to play in making our field better and safer for our athletes. It's on us to ensure our athletes, schools, and overall profession are all the best they can be. Start by implementing these 5 simple steps in your program.
Alwyn Cosgrove made quite the splash at the SSTSS 2019 event, so it's only natural we'd have him sit down with Dave... plus, we have a couple of other guests joining Dave and Alwyn. Any guesses? Their last name starts with ant and ends in O...
From a revenue standpoint, you should consider packages to be your gold standard. Combining nutrition coaching with exercise coaching (either personal or group training) will get a client to their goals faster but should bring you more value for your time.
Move over college football, college powerlifting is coming for you! OK, fine, powerlifting might not be as popular as college football, but it does provide prospective students with another way to knock down the full price of college tuition: scholarships.
We tend to go into things with fitness coach or trainer eyes. We need to start seeing through the clients' eyes and thinking like they do. We need to relate to them. Once you do that, you can take them on a journey.
As I start up my new job, I wanted to give younger strength and conditioning coaches some advice: Don't be afraid to spread your wings and fly out of your comfort zone. Be bold and be brave. It will pay off at some point.
Don't compete for fish in chum-filled waters. Instead, go where no one else has ever gone before. Be the next Takeru Kobayashi. Be the next CrossFit. Be the next elitefts. Become whatever it is you want and change the game.
For some, training is just a hobby; but for others, training is much more than that. It's what keeps me going, and it's very close to the top of my list of priorities. But sometimes, we need to remember those other priorities, too. Here's a reminder of what they are.
Not sure if you should attend the NSCA Coaches' Conference or the CSCCa National Conference? Which exam to take? Take a look at some of the pros and cons of each organization and figure out which is best for you.
Out of all the applications I have received from prospective graduate assistants, I kid you not, 40 percent of them went into the junk file right off the bat. Here's how your future application can stay out of junk folders.
I don’t know why my tae-kwon-do instructor did this after I told him I couldn't afford lessons, but he said, “You’ll be back, and you’ll teach the kids' class.” He gave me an opportunity to become a coach, which changed the direction of my life.
It took more than 20 years of surveys for us to define what is optimal. These are some of those key items and teaching points we've picked up from those surveys, such as training group size considerations and training the squat from the bottom up.
In a week, my girlfriend and I went from the APF Women's Pro-Am in Cincinnati to taking our dog an Intro to Herding Class in Nova, Ohio. I didn't know what I was getting into, but I learned a lot about dogs, sports, and life in general.
All questions and no answers here. That's good, though — it'll make you aware of issues that may need to be addressed in your gym business and figure out how to fix these issues before they become an issue.
After resigning from my last position, I thought it was an opportune time to reflect on the situation and hopefully, a time for me to assist you in the process of finding your next gig. Best of luck in your job hunt!
One of the simplest ways for a personal trainer to make more money is to train two clients at once. It's also the fastest way to scale your income without adding additional time to your schedule. Welcome to the world of 2:1 training.
Listen, Blockbuster, Sears, and Kodak went under because they failed to add this secret ingredient to their business models. Are you willing to risk all your business' longevity? Read on to see how your business can stand the test of time.
For those new to the game and for seasoned vets alike who'll be attending the CSSCa National Conference, here are some do's and don't's that will make your annual trip a success — both in terms of enjoyment and employment.
Rather than try to get new clients, why not try to win back your former clients? They just need a teeny, tiny bit of a nudge to come back through the door. Lucky for you, I have 10 words that'll get these guys and gals back in your gym — and three easy-peasy alternatives, too.
After eight years of competing in strength sports and seven years of supervising employees, I've found that these parts of my life share several similarities when it comes to success. I've learned what makes the best coaches and bosses stand out from the rest. These three keys will help you do just that.
I recently reconnected with an old client: Don Cherry, whom I first met as a 16-year-old football player. Over the last several years, I've been lucky to watch that kid I trained in the belly of the Beast become a college and NFL football player and most recently, one of the voices behind a great podcast.
Through my 22 years of coaching, I've found that all great personal trainers have things in common. While there's no one single script we follow, it helps me to have a checklist. So I'm sharing a checklist I give to my staff when they start one-on-one training at my gym.
I had the pleasure of hearing Earvin “Magic” Johnson speak at a leadership conference I attended. Magic discussed his experiences in business and basketball and his pervasive passion for winning, regardless of the endeavor, much like elitefts' approach.
What should you say on video, in your blog posts, or in your emails to clients? What if you're helping them through a change? The most important thing is to say SOMETHING. So consider this list an example of “Good, better, best.”
You can publish your own newspaper. You can record your own radio show. You can go live on camera any time you want. You don't just own the means of production — the distribution is FREE! As a gym owner, why aren't you using it?
Running a business is a lot like training. There are steps and signs you deal with.... and if you don't have a long-term plan, you're not going to get anywhere. Take action today to create career longevity as a strength coach.
Word-of-mouth advertising, client testimonials, and organic growth are the best ways to grow your gym. But if you just wait for it to happen, you’ll starve to death. Take the process from passive to active by taking control of the conversation.
There are no magic pills, nutrition protocol, or training method that can address the root of the problem and reduce stress. You have to prioritize your life, what is important, what can wait, and what can be eliminated. And a lot of that has to do with your mindset.
I began defining the core values of Garden Fresh Foods, the company I run with several fantastic managers and my wife, Christina. The process proved challenging and eye-opening with a multitude of cross-over applications to my bodybuilding career.
So, how do you re-recruit your veteran staff? The first step is to understand that it isn’t going to be easy. In fact, it is going to require that you swallow your pride and take responsibility not only for omissions and shortfalls on your part but on behalf of your organization.
I want to take a moment to address a comment that I recently received related to the pricing of my gym here in Cyprus. I’ve only just now cooled down enough so that I can talk about it and officially address the question.
As a result of decreased enrollment for a few reasons (some projected, some not) and decreased funding from the state, 187 people were out of their jobs this spring, and I was one of them. I have learned some extremely important lessons along the way that I’ll share now, along with where I’m headed.
With this year marking the 20th anniversary of elitefts, Tate acknowledges the significance of the timing of the LTTX seminar for his team, reflecting back on the success of the company in a market where this is not necessarily the norm.
In this article, I hope to take a step away from talking about strength, conditioning, and box programming. I'd like to touch on some things that will hopefully help you to become a better coach, business owner, and athlete.