You need someone who isn’t afraid to criticize; you need to listen to what you’re doing wrong.

Whatever your plans are for breaking into this industry, forget them. It’s never going to work out how you plan.

The advice of other business owners will be an invaluable asset to growing your company— but only if you’re listening to the right people.

These warm-up movements will build strength and power while keeping your body unilaterally symmetrical.

Trends dominate the personal training industry. Rely on self-education to determine the difference between what sounds good and what IS good.

Using this three-step approach, strengthen, motivate and challenge a team to excel in the sport of football.

To develop and ingrain the habits of success overlook no fine details.

Use these cues and coaching methods to teach an inexperienced lifter how to squat safely and build a foundation for future strength.

When it comes to training athletes in the weight room, remember that just because you love science doesn’t mean your athletes do. Learn to speak their language.

Breaking into this profession is difficult and requires determination and sacrifice but if you’re in it for the right reasons, that won’t be a problem.

Your health and fitness goals will require many sacrifices. Here’s how to ensure you don’t lose the things that truly matter.

These strength and performance methods for positions 9, 10, and 12 maximize individual player abilities on the field and produce more capable athletes.

Strength is a journey, not a quick fix. Take the time to choose your tools correctly and create something indestructible.

These 10 coaching mistakes can hurt you, your team, and your entire program. Are you making any of them?

If you don’t know your audience, you can’t communicate your message. If your audience doesn’t have your knowledge, you can’t assume they’ll understand.

There are a lot of factors involved in being a good strength athlete. From most to least important, here is my list of what you need to excel in this industry. Do you have them all?

How prepared are freshmen athletes for the rigors of strength and conditioning at the collegiate level? A recent survey asked this question and the results are in contention.

I have made the mistake of letting other programs distract me from my own. It is a waste of time and effort and I vow to never do it again.

The path of continual progress includes some these important programming specialties: don’t add techniques you are ready for and don’t become stale.

These three velocity-based sessions build the trainable aspects of athletic speed development.

I was stupid, and lazy, and it led to a freak accident. Remember this when you’re training: as soon as confidence becomes arrogance, you’re in trouble.

It isn’t the squats. It isn’t the cleans, nor the reverse hypers or pull-ups.

Expectations and beliefs about work ethic are changing. Are our kids striving to maintain high energy, good health, and proper nutrition in order to train hard consistently?

As you focus on moving maximum weight on squats, benches and deadlifts, wimpy isolation movements just don’t have a place. Or do they?

The emphasis is always on the athletes, but keep in mind, in order to be a productive leader, you must go through what you’re asking others to do.

Are you still searching for the holy grail of programs? Here it is, in all its perfection.

Julia, in conjunction with Alexander Cortes and Scott Paltos, discusses how training like a bodybuilder and adding in higher reps might help powerlifters with the big three lifts.

With a variety of unique, specialized equipment, you can program to address a multitude of player strengths and weaknesses.

You learn a lot from the mistakes you make at your first meet. Imagine all you can learn from the mistakes spanning an entire powerlifting career.

This comprehensive guide to sprint training will give you the drills, dynamic movement patterns, and training tools to improve acceleration and athletic power.

The three laws of motion are the roots of athlete programming. Find out how to apply these rules and improve your athletes.

GPS tracking for sport’s performance may seem overwhelming at first, but I have found with the right data and tracking methods, proper technology will yield improved performance.

When you’re occupied with trying to show how good you think you are, how will you have time to develop your skills?

Some people will tell you that overtraining isn’t real. Don’t listen to these people. Take the time to consider your recovery just as much as you consider your training.

Deloads are extremely useful for making continual progress from harsh training. When the time comes for you to back off the weights, make sure you do it the right way.

Discourage injuries through coaching basics that will appropriately prep your athletes for the field and weight room.

Your career in this world of strength will only go as far as your desire to win. Lose that, and you lose any chance you ever had to succeed.

There is a well-known saying in our industry: information in strength and conditioning doubles every eighteen months. How will you keep up?

There’s a lot of hatred thrown around when a lifter hits a federation record. Should we be celebrating the PR with them?

Build your winning culture the same way you build in the weight room: every session, every set, and every rep leading to game day.