Under The Bar: It's all Downhill
Under The Bar: It's all Downhill
Don’t look up when all the answers are under your feet!
Selecting the Best: Finding those employees that will produce and support your business
Selecting the Best: Finding those employees that will produce and suppor...
Whether you are hiring a trainer or a custodian, make certain that you have a very good idea of the basic qualities, skills and experience that would be ideal for that position.
Under The Bar: The Delegation Process
Under The Bar: The Delegation Process
Just about any book on time management will touch on this and they are all pretty much the same.
Defranco's Gym Gets a Boost of Power
Defranco's Gym Gets a Boost of Power
As many of you probably already know, two months ago I moved my gym into a bigger, more badass facility!
Under The Bar: 32 Reasons Why Having a Business Sucks
Under The Bar: 32 Reasons Why Having a Business Sucks
Perhaps…this is how we get strong(er).
Classifying Your Clients
Classifying Your Clients
While the tests I listed are important in determining the current strength, aerobic capacity, and general health of the client, there is something vitally important that most trainers fail to consider—the ability of the client to get into basic body weight positions.
How I Developed My Personal Training Program
How I Developed My Personal Training Program
As a young strength coach and personal trainer, I was like most people starting out—“I want to train athletes.”
BFP - Alwyn Cosgrove Interview (part 4)
BFP - Alwyn Cosgrove Interview (part 4)
Part 4 of the Alwyn Cosgrove Interview
Under The Bar: Success
Under The Bar: Success
Dave Tate on what he feels is the most important quality of success.
Under the Bar: Passion Part 1
Under the Bar: Passion Part 1
This two-part column will be my way to bring everyone up to date with what’s going on with my training, and some of what’s going on at elitefts.com.
Five Fitness Business Mistakes that are Killing Fitness Pros!
Five Fitness Business Mistakes that are Killing Fitness Pros!
Most trainers don’t understand they are running a BUSINESS.
 How to Close a Sale Secrets Q/A
How to Close a Sale Secrets Q/A
Don’t be afraid to give out your prices up front. This is the 21st Century.
 The Vision: Competition
The Vision: Competition
The first installment of this series – The Vision – was published during our 2009 holiday rush.
 Under the Bar: The Vision
Under the Bar: The Vision
Wow, the question of all questions! This is the one that drove me nuts in the early years.
From The Mill 12/16/2009
From The Mill 12/16/2009
Dave Tate answers your business and training questions while…. On The Mill. Topics include reading material, mentoring and bicep pain.
The 10,000 Hour Phenomena: If You Want More, Be More!
The 10,000 Hour Phenomena: If You Want More, Be More!
Ten thousand hours. According to Malcolm Gladwell in his book, Outliers, that’s how much time industry leaders have committed to their chosen vocation.
Lessons Learned from Two Summers in Business
Lessons Learned from Two Summers in Business
At my facility this past summer, I was lucky enough to have the privilege of coaching 40 different athletes four times a week. This was double the amount of kids that I was responsible for the previous summer, so it was really exciting to watch the business grow.
From The Mill 11/23/09
From The Mill 11/23/09
Dave Tate answers your questions for the treadmill.
Paying the Correct Price
Paying the Correct Price
“Nature cannot be tricked or cheated. She will give up to you the object of your struggles only after you have paid her price.” —Napoleon Hill
How to Open a Warehouse Gym, Part 2
How to Open a Warehouse Gym, Part 2
In part one of “How to Open a Warehouse Gym,” you learned of my struggles as a student of fitness, a personal trainer, and an employee of a mega-sized “health club,” where most worthy trainers are treated like cogs in the big malfunctioning machine of the fake fitness facade.
Five Huge Training Business Mistakes
Five Huge Training Business Mistakes
Running a personal training facility isn’t easy, but it’s not rocket science either. Since starting Synergy Athletics, I’ve learned a lot through trial and error (emphasis on a lot of error).
Six Strategies for Surviving Tough Economic Times as a Personal Trainer
Six Strategies for Surviving Tough Economic Times as a Personal Trainer
Some personal training businesses are struggling mightily right now, but others are thriving. Why? What’s the difference between the two?
Making the Most Out of Your Internship
Making the Most Out of Your Internship
An aspiring strength and conditioning coach’s first taste of training athletes usually begins with an internship. While interning, there are many things you can do right and a million things you can do wrong.
How Henry Ford Wrecked Your Gym
How Henry Ford Wrecked Your Gym
When Henry Ford invented the automobile, it nearly bankrupted him—more than once. It’s a popular story, a testament to perseverance and belief in oneself. It’s quoted by business gurus and fans of Americana. It’s retold to aspiring entrepreneurs and turned into near poetry by the self-help industry.
How to Open Your Own Warehouse Gym
How to Open Your Own Warehouse Gym
When I was four-years-old living in Long Island with my parents, my uncle ran into some hard times. He had just gone through a tough divorce at the age of only 23
Recession Strategies for Fitness Trainers
Recession Strategies for Fitness Trainers
Two shoe salesmen from competing companies were assigned by their firms to sell shoes in the middle of the jungle in Africa.
Are you playing with a full deck?
Are you playing with a full deck?
Here is a question I was just asked on the Q and A. I do not watch or read the news in regards to political issues so my answer is based solely on the issues I deal with on a day to day basis with no BS or political agenda. It is what it is…
 How to Run a Successful Gym During the Recession, Part I
How to Run a Successful Gym During the Recession, Part I
The goal of this series is to give aspiring strength coaches and fitness professionals the optimism and tools required to get things rolling quickly, easily, and without a loan or business partners.
 How to Receive Automatic Referrals from Your Personal Training Clients
How to Receive Automatic Referrals from Your Personal Training Clients
If you don’t have a referral system in place, you’re losing dozens of potential new clients. Check out this system and learn the right way to ask for referrals. (If you do this wrong, you will lose clients!)
How to Get the Most Traffic (and Money) From Your YouTube Videos
How to Get the Most Traffic (and Money) From Your YouTube Videos
In 2006, Google spent a lot of money ($1.4 billion) to buy YouTube. Fortunately for you, Google is a smart company and isn’t going to waste that investment.
 Passion into Profit EliteFTS Small Business Conference  Feb. 2009
Passion into Profit EliteFTS Small Business Conference Feb. 2009
This was certainly different. I mean, it’s not every day that I get an email from Dave Tate, and I have never, and I mean never, ever been invited to train with him. If I was excited to attend this seminar before, well, that had just been ratcheted up by a factor of eleven!
 Eight Marketing Mistakes That Fitness Pros Make
Eight Marketing Mistakes That Fitness Pros Make
We all make mistakes. And when it comes to marketing, most of us make some really silly ones. Unfortunately, we seem to keep making those same mistakes over and over again.
Five “Web 2.0” Marketing Tips for Personal Trainers
Five “Web 2.0” Marketing Tips for Personal Trainers
The internet changes fast and personal trainers interested in harnessing its power for marketing purposes need to keep up. The landscape has changed. Simple websites that act as a static business card are no longer enough
The Top Six Ways to Quickly and Easily Increase Your Revenue per Client
The Top Six Ways to Quickly and Easily Increase Your Revenue per Client
You’ve got your marketing in order and have a steady flow of prospects coming in, and you’re converting those prospects to clients at a high rate. Now, you need to get them to spend more money when they do spend.
elitefts Roundtable: Office Space
elitefts Roundtable: Office Space
Let’s face it – for most of the members of the EliteFTS Q&A staff, the internet has been both a blessing and a curse
How to Recession Proof Your Approach to Selling Personal Training
How to Recession Proof Your Approach to Selling Personal Training
During a recession, people still spend money. They just don’t spend it in the same places that they do when the economy is surging ahead.
The Entity of Respect
The Entity of Respect
Following my article, “The Age of the Perpetually Entitled,” there was a common theme to the emails that I received. The point made in these emails was that most, if not all, of the “entitled” lack respect yet expect to be respected by their peers. This is a common and recurring issue in athletics and in the workplace.
The Making of Elite Sports Performance
The Making of Elite Sports Performance
There are many great gyms in the United States. Ohio has the great Westside Barbell, California has Diablo Barbell, New York has Adirondack Barbell—home of the Metal Militia, and Nebraska has Big Iron.
Making It Work
Making It Work
As a powerlifter, grad student, father, and husband, I hear piles of insane BS from the general populace. “Wow, I could never do that.” “You can lift how much?” “You must be on steroids.” “I used to do that and then I broke ____.”
The Fastest Way to Becoming a Local Fitness Celebrity
The Fastest Way to Becoming a Local Fitness Celebrity
Many personal trainers have heard that a great way to grow their business is to become a local fitness celebrity. However, many don’t have any idea how to do this.
Age of the Perpetually Entitled
Age of the Perpetually Entitled
Recent posts on EliteFTS and events at the workplace have prompted me to write this article.
Back and Forth: An Interview with Dave Tate and Alwyn Cosgrove
Back and Forth: An Interview with Dave Tate and Alwyn Cosgrove
AC: Dave, you’re an Elite powerlifter and own one of the most successful strength training equipment companies in existence—and by extension a website that has become one of the best educational companies in the field. So, what’s the plan from here?
Summer Season Marketing for Personal Trainers
Summer Season Marketing for Personal Trainers
Most personal trainers see a drop off in revenues during the summer. And while some see it as a reason to panic, astute fitness professionals know it is the perfect time to spend working on marketing.
Five Simple Tips for Endless Personal Training Referrals
Five Simple Tips for Endless Personal Training Referrals
Referrals are the lifeblood of any business. This is particularly true for personal trainers. However, just turning your clients into “walking, talking billboards” isn’t enough to create an endless stream of referrals. You need to do something more. It’s very simple…
Under the Bar: Dave Tate's Diet and Training Update
Under the Bar: Dave Tate's Diet and Training Update
I’ve found a nice way to trick the body. You end up eating a higher volume of food, all while dropping calories twice.
 Under the Bar: Law of Attraction
Under the Bar: Law of Attraction
First off, if you’re going to bother with this, at least listen or read the Wayne Dyer stuff. I feel the “other” stuff is a jacked up crock of shit.
 Under the Bar Honesty - Under The Bar Excerpt
Under the Bar Honesty - Under The Bar Excerpt
One of the biggest promises I have ever made in my life was made to a woman I knew for only a few days and will probably never see again. Yet, that promise had a major impact on many lives and will continue to for many years to come.
Seven Time Wasters Ruining Your Personal Training Business
Seven Time Wasters Ruining Your Personal Training Business
“Time is your most precious commodity.” This may very well be the most overused cliché there is. However, overused clichés typically have one thing in common.
Corporate Strength—Knowledge Management
Corporate Strength—Knowledge Management
But you know what? The seriousness of the situation is your fault. Not because you were messing around with his girlfriend at the time, but because you did not prepare yourself and your business to accommodate the impact of this type of situation.
Under The Bar: Boston Seminar Recap
Under The Bar: Boston Seminar Recap
If strength and powerlifting are the topics, then I want to hear from those who are in the trenches day in and day out
Opening Your Athletic Training Facility An EliteFTS Roundtable Discussion
Opening Your Athletic Training Facility An EliteFTS Roundtable Discussion
There have been many questions about opening a training facility for athletes. Our group of athletic specialists chimed in and gave us some tips on how to get this done.
Climbing Your Own Personal Everest Part 2
Climbing Your Own Personal Everest Part 2
This is the second article of a seven part series.
The Lift Strong Letter
The Lift Strong Letter
Let me cut right to the chase here—I’m asking for your help. And it has to do with cancer.
Why I Hate Joe DeFranco
Why I Hate Joe DeFranco
Joe DeFranco is full of shit. There I said it. If you have a problem with that statement, then you are wrong.
Climbing Your Own Personal Everest
Climbing Your Own Personal Everest
We all have our dreams, but it’s rare for many of us to ever achieve them. Months ago, I was intrigued by an article on the ADCC website about Royler Gracie’s challenge to Gracie Barra.
13 Sales “Basics” for Fitness Professionals
13 Sales “Basics” for Fitness Professionals
Every successful fitness professional is a proficient salesperson. And by “successful” I mean those who aren’t forced to find another career because of their lack of business skills or desire to improve them. Here are 13 sales “basics” to improve your ability to sell your services.
Seven Deadly Sins and the Gym
Seven Deadly Sins and the Gym
“Bless me father for I have sinned.” Not what you would call a normal phrase to hear in a gym, but it’s likely something that we should hear. In the gymnasium of today, despite the glitz and glamour, the technology, and the alleged wealth of scientific knowledge that we have, the typical gym attendee doesn’t get the training results he
Snowed in with Dave Tate
Snowed in with Dave Tate
I’ve never met “Big Bad Dave Tate.” I have never even met Dave “Fuckin” Tate. Supposedly, he is some terrifying lunatic who would throw you through a wall for squatting less than 800 pounds in his presence or suck the brains from your skull if you looked at him wrong. At least that’s what I have read on the internet.

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