training

For years, bodybuilding work was treated like fluff, something “real” lifters didn’t waste time on. Powerlifters mocked curls, lateral raises, and cable work as meaningless vanity exercises. If it didn’t build the squat, bench, or deadlift directly, it didn’t matter. But time has a funny way of proving you wrong.

 In this deeply personal case study, coach and educator Tom opens up about his transformative journey from battling severe depression, self-harm, and eating disorders to finding genuine self-worth by dedicating his career to helping others succeed.

 "The most important person in the room is not the athletes, it's the coach, because if the coach is not successful, the kids have no chance of being successful".

Brett Carter details how Omaha Barbell evolved from a private studio into an 8,000-square-foot public facility furnished with durable elitefts equipment to serve a diverse community ranging from "average Joes" to pro strongmen. Carter emphasizes his goal of building a legacy through conservative expansion and hosting expert workshops to continuously improve training techniques.

 "This is a great way to incorporate neck training, you get some GPP work as well, and you warm your whole body up as opposed to just performing it in isolation. It carries over more to everything else, and you get more bang for your buck in terms of training density."

Chris Edmonds' proven bodybuilding routine for massive chest growth: a slight incline dumbbell press focuses on progressive overload and pump, followed by an incline barbell press that employs a shortened range of motion to protect the rotator cuff. For triceps, the routine progresses from a high-rep cable push-down warm-up to a shoulder-width close-grip bench press power movement, concluding with a stretching dumbbell exercise done on a slight incline.

"The mission behind the whole company, Elite FTS, is to educate and outfit those with a strong desire for strength to become better".

Every generation of entrepreneurs thinks they’ve discovered something new, a revolutionary marketing system, a game-changing funnel, or the perfect “method” for growth. But when you strip the buzzwords away, the fundamentals haven’t changed: create real value, communicate clearly, and build trust through consistency.

"When they believe that they are a part of something, they work hard at it."

 To reach a 405-pound bench press, you must transition from random lifting to a structured program like the "Cast Iron" template that prioritizes specific bench volume and linear progression targets. Simultaneously, master technical efficiency by creating total body tightness and ensuring your elbows flare back toward the rack to keep the joint directly under the load.

What I care about is that the lower back is frozen in space and that it doesn't move. The best way to do that is to bring the ribs down, provided that they're flared, aiming for a neutral position where the ribs, diaphragm, and pelvic floor are stacked directly over each other.