training

Auto-regulation isn't a cheat code for lazy lifters. It's the hardest skill in strength sports to develop, and most people never get there.

I made a promise to John Meadows at his grave site that I would never walk away from the business, meaning I had to show up every single day with integrity and the highest work ethic possible to uphold his legacy. This ongoing commitment involves using a hybrid training approach, rotating between low- and high-volume exercises based on the body's response, and guiding clients through strategic fat loss and rebound phases to maximize progress.

We installed a custom multi-station cable tower in 2025 and it became one of the most-used pieces in the gym. Here's what we built, how we actually use it, and how it scales for training centers and high school programs.

For years, bodybuilding work was treated like fluff, something “real” lifters didn’t waste time on. Powerlifters mocked curls, lateral raises, and cable work as meaningless vanity exercises. If it didn’t build the squat, bench, or deadlift directly, it didn’t matter. But time has a funny way of proving you wrong.

 In this deeply personal case study, coach and educator Tom opens up about his transformative journey from battling severe depression, self-harm, and eating disorders to finding genuine self-worth by dedicating his career to helping others succeed.

 "The most important person in the room is not the athletes, it's the coach, because if the coach is not successful, the kids have no chance of being successful".

Brett Carter details how Omaha Barbell evolved from a private studio into an 8,000-square-foot public facility furnished with durable elitefts equipment to serve a diverse community ranging from "average Joes" to pro strongmen. Carter emphasizes his goal of building a legacy through conservative expansion and hosting expert workshops to continuously improve training techniques.

 "This is a great way to incorporate neck training, you get some GPP work as well, and you warm your whole body up as opposed to just performing it in isolation. It carries over more to everything else, and you get more bang for your buck in terms of training density."

Chris Edmonds' proven bodybuilding routine for massive chest growth: a slight incline dumbbell press focuses on progressive overload and pump, followed by an incline barbell press that employs a shortened range of motion to protect the rotator cuff. For triceps, the routine progresses from a high-rep cable push-down warm-up to a shoulder-width close-grip bench press power movement, concluding with a stretching dumbbell exercise done on a slight incline.

"The mission behind the whole company, Elite FTS, is to educate and outfit those with a strong desire for strength to become better".

Every generation of entrepreneurs thinks they’ve discovered something new, a revolutionary marketing system, a game-changing funnel, or the perfect “method” for growth. But when you strip the buzzwords away, the fundamentals haven’t changed: create real value, communicate clearly, and build trust through consistency.