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Wake Up Motherf****r Smelling Salts

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These days there is a lot of marketing research put into naming products, and to me it seems like accuracy has fallen to the wayside.  Not many products truly live up to their name anymore.  For instance, I bought a preworkout called Angel Dust once.. that shit was definitely NOT PCP.  Talk about heartbroken. 

However, this stuff is a step in the right direction.   The label eloquently spells out exactly what will happen when you fill your nostrils with the glorious vapors contained within.  'Nuff said. 

To understand how smelling salts work, it's necessary to understand a little about the brain. All of our senses are processed through a center in your brain called the Thalamus...except for one: smell.  Smell has a direct line to the amygdala (fight or flight center).  Dating back to primitive times, smell was an incredibly useful sense used to detect food, people, or DANGER.  If something DANGEROUS was detected by your nose, your brain was prompted into either FIGHT or FLIGHT mode for protection.  In this physiological state, your body dumps adrenaline into your bloodstream and readies you to either fight or run for your life.

Smelling salts are used to provide that sense of danger that your brain wants you to avoid.  Taking a whiff of ammonia smelling salts induces that fight or flight mode in your brain, jolts your body with adrenaline, forces you to breathe in more oxygen and helps you zone in on your target: the weights.  

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