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Get a Free pair of EZ Deadlift Straps when you purchase a pair of EZ Squat-Bench Straps
elitefts ss yoke bar
Reduces shoulder strain while improving strength and stability
elitefts Squat Box
EliteFTS Squat Box: Perfect And Take Your Squat To The Next Level
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Our Company Story
For over 25 years, we’ve remained committed to fostering a culture of excellence, innovation, and integrity.
Blog posts
The Business Of Strength
If I had to put a number on it, I've spent more than 50,000 hours inside a gym training, coaching, managing, or teaching. If you stack the time end to end, that's over six straight years.
What If Jim Otto Had Today’s Training Methods?
Jim Otto wasn’t tough because he got hurt—he was tough because he kept showing up anyway. What if that same mindset had today’s training, recovery, and medical support behind it—would the legend be any less, or just harder to break?
Zerchers: Simple Evaluations of Complex Movements
Discover how Zercher movements, including the Squat and Deadlift, can be seamlessly integrated into your training program to boost muscle growth and strength. This article evaluates the biomechanics, benefits, and proper execution of these variants to help you train safely and effectively.