Ashley Jones breaks down how he develops strength, power, size, and durability in rugby locks—and how the same methods can help tight ends and linebackers. From French contrast training and sled work to upper-body size, CARE work, and in-season programming, this is a practical blueprint for building big men who can move, hit, and keep going.

Is strength coaching a trade, a profession, or something in between? Ashley Jones explores the divide between hands-on coaching experience and formal education, and explains why the best strength coaches need both craft and professional standards.

Ashley Jones breaks down the Neural Contrast Complex, a training method that combines heavy strength work, progressive plyometrics, explosive lifting, and reactive movement. Discover how this three-week system develops strength, power, and speed without sacrificing movement quality.

Rugby demands strength, speed, conditioning, and the ability to do it all again next week. Ashley Jones shows how to adapt the Westside Barbell conjugate system across the off-season, pre-season, and competitive season, with practical programming built around performance on the pitch.

It was the IPA Worlds at the York Barbell Hall of Fame. My first meet after nine months off. I had taken the time to heal up, regroup, and push my bodyweight higher, and training had gone better than it had in years

Building muscle takes more than a short block and a good pump. Dave Tate explains how to organize your calendar, weekly workload, exercise selection, effort, and progress checks around a real hypertrophy priority.

Most lifters pick supplements by the number on the front of the tub. That number is usually accurate. It’s just rarely the number that matters. From magnesium and fish oil to protein and proprietary blends, here are eight label tricks worth knowing—and the math that tells you what you’re actually taking.

Stop treating in-season rugby training like maintenance mode. Ashley Jones shows how the Conjugate System lets coaches rotate Max Effort, Dynamic Effort, hypertrophy, and conditioning emphasis so athletes keep building strength, speed, size, and work capacity without sacrificing match-day performance.

Tom Sheppard’s Strength Mastery event connects bracing, rooting, assessment, and the major lifts with hands-on coaching. See the lessons and November 12–13 agenda.

Training is supposed to be one of the best parts of your day. But we've all dealt with the complainers, excuse-makers, and energy vampires who suck the life out of a good session. Coach Stout explains why protecting your time in the weight room matters, why your attitude affects everyone around you, and why you don't need to feel motivated to get stronger.