Featured Deals
elitefts SS Yoke Bar
The OG Yoke Bar, designed for maximum comfort and durability, reduces shoulder strain while improving strength and stability. Ideal for powerlifters, athletes, and serious lifters.
elitefts Shoulder Saver Pads
Protect your shoulders during heavy pressing with the elitefts Shoulder Saver Pads. Designed to limit range of motion, it's ideal for injury prevention and recovery.
Elitefts Squat Box
From home gyms to competition platforms, elitefts strength equipment is built for lifters who expect their gear to work as hard as they do.
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Equipment Specialists
Looking for PR-rated custom-built equipment for your home, gym, or school? We have Strength Equipment Specialists to help you out.
Our Company Story
For over 25 years, we’ve remained committed to fostering a culture of excellence, innovation, and integrity.
Blog posts
Powerlifting USA Retro: January 1986 and the World's Best Lifter
Dave Tate digs into the January 1986 issue of Powerlifting USA, from Ed Coan's 12-week deadlift routine and the 1985 IPF Worlds in Finland to Kuc and Williams, with five takeaways you can use today.
Being the Best: It’s Not Just Talent by Ashley Jones
Being the best isn’t about finding the perfect program or relying on talent. Ashley Jones breaks down the daily standards, habits, preparation, and character that separate elite performers from everyone else.
Behind the Strength: The People Behind Strongman Champions League
Strongman Champions League’s Behind the Strength follows the work, relationships, and purpose behind the competition. Watch the documentary, plus Table Talk episodes with Brian Kichton and Adam Roszkowski.
