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American Press Bar
Perfect for increasing tricep strength and shoulder stability, this bar is a tried and true PR buster used to take stress off of strained joints.
elitefts Squat Box
EliteFTS Squat Box: Perfect And Take Your Squat To The Next Level
elitefts Shoulder Saver Pads
Protect your shoulders during heavy pressing. Designed to limit range of motion, Ideal for injury prevention and recovery.
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For over 25 years, we’ve remained committed to fostering a culture of excellence, innovation, and integrity.
Blog posts
Iron Game, 1980: Records, Politics, and the Lessons That Still Hold
In late 1980, powerlifting was at a crossroads. While icons like Mike Bridges were shattering barriers, the sport was grappling with internal politics and the steroid debate. We revisit this classic issue to uncover the training secrets of Hiro Isagawa and the gritty culture of the original iron game
How High Would You Go? A Better Way to Figure Out What You Actually Value
A simple thought experiment with a plank reveals more about your values, your training, and your life than any goal-setting framework ever will.
Stop Waiting to Feel Motivated. Build the System That Forces It.
Motivation is not something you wait for. It is something you build. This article breaks down how action, progress, and better goal-setting create the kind of long-term drive that keeps lifters training when the weight gets heavy, life gets messy, and excuses start talking.