Equipment Specialists
Looking for PR-rated custom-built equipment for your home, gym, or school? We have Strength Equipment Specialists to help you out.
Blog posts
A Beginner's Guide to the Zercher Squat
The Zercher squat is an accessible anterior-loaded variation that builds the quads and upper back without requiring the wrist and shoulder mobility often necessary for a traditional front rack position. By placing the barbell in the crook of the elbows just in front of the bicep tendon, lifters can enforce a more upright squatting pattern that strengthens the core and balances out posterior-chain dominant training.
Beyond 5 × 5: Simple Variations Inspired by Bill Starr: Fives Are Alive! - Ashley Jones
In this article, Ashley Jones revisits Bill Starr’s 5×5 system and shows how loading waves, clusters, and variation can enhance strength and athletic development.
How to Use the elitefts SS Yoke Bar: Every Application Worth Knowing
The SS Yoke Bar is not just a squat bar replacement. Here is how to get everything out of the most important specialty bar in any serious gym.






































































































