Equipment Specialists
Looking for PR-rated custom-built equipment for your home, gym, or school? We have Strength Equipment Specialists to help you out.
Blog posts
The Gods in Every Gym and Competition
Every lifter faces the same tension: follow the plan or trust the moment. In this deep dive, Dr. Rodger Broomé explores the psychological archetypes of Apollo (discipline) and Dionysus (intensity), and how mastering both leads to smarter training, better autoregulation, and stronger performance on the platform.
Technical Manual: Advanced Mechanics of the Competitive Bench Press Unrack
"You could work on your T-spine mobility, and you probably add 25 lbs to your bench—you don't even have to add any muscle, you just have to add mobility."
Start Strong, Stay Strong
Strength training isn’t just about lifting heavier—it’s about training with purpose. Learn how to build a solid program around the big rocks, warm up effectively, and develop the mindset to perform when it matters most.






































































































