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elitefts SS Yoke Bar
Designed for maximum comfort and durability, reduces shoulder strain while improving strength and stability. Ideal for powerlifters, athletes, and serious lifters.
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Equipment Specialists
Looking for PR-rated custom-built equipment for your home, gym, or school? We have Strength Equipment Specialists to help you out.
Our Company Story
For over 25 years, we’ve remained committed to fostering a culture of excellence, innovation, and integrity.
Blog posts
Bridging Velocity-Based Training and Prilepin’s Chart for Maximal Strength Development
Effort matters. Precision matters more. Here’s how to pair velocity targets with proven volume landmarks so every rep trains the strength quality you actually want.
Do It Anyway
After tearing his pec and being told he would never bench 400 again, Dave Tate kept driving to the gym. Here is what happened.
What Powerlifting Judges See (But Never Tell You)
Valerie Smith’s path through powerlifting proves that the platform is only one part of the education. From bombing out at her first meet to becoming a lifter, coach, referee, and meet director, she learned that better lifting comes from better decisions, sharper standards, and a broader view of the sport.








































































































































































































































































































































