Brett Carter details how Omaha Barbell evolved from a private studio into an 8,000-square-foot public facility furnished with durable elitefts equipment to serve a diverse community ranging from "average Joes" to pro strongmen. Carter emphasizes his goal of building a legacy through conservative expansion and hosting expert workshops to continuously improve training techniques.

 "This is a great way to incorporate neck training, you get some GPP work as well, and you warm your whole body up as opposed to just performing it in isolation. It carries over more to everything else, and you get more bang for your buck in terms of training density."

Chris Edmonds' proven bodybuilding routine for massive chest growth: a slight incline dumbbell press focuses on progressive overload and pump, followed by an incline barbell press that employs a shortened range of motion to protect the rotator cuff. For triceps, the routine progresses from a high-rep cable push-down warm-up to a shoulder-width close-grip bench press power movement, concluding with a stretching dumbbell exercise done on a slight incline.