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American Press Bar
Perfect for increasing tricep strength and shoulder stability, this bar is a tried and true PR buster used to take stress off of strained joints.
elitefts Squat Box
EliteFTS Squat Box: Perfect And Take Your Squat To The Next Level
elitefts Shoulder Saver Pads
Protect your shoulders during heavy pressing. Designed to limit range of motion, Ideal for injury prevention and recovery.
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Our Company Story
For over 25 years, we’ve remained committed to fostering a culture of excellence, innovation, and integrity.
Blog posts
The High-Density Giant Set Framework: A Technical Standard for Athletic Performance
"It's just always constantly trying to improve your situation, you know, constant and never-ending improvement all the time; that's just what it's about to me".
HE SWOLLFESSOR’S MANIFESTO: 10 YEARS OF PRS, THE LEUKEMIA SCARE, AND THE ETHICS OF STRENGTH
What does it take to hit PRs for 10 straight years without burning out? Marcellus “The Swolefessor” Williams breaks down competing often, building work capacity, treating powerlifting as a skill, protecting your mental battery, and using strength to build a better life—not just a bigger total.
The 4 Biggest Traps That Kill Lifters (And How to Stop Falling Into Them)
Four traps will end most training careers before they start — here's how to recognize them and what to do instead