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American Press Bar
Perfect for increasing tricep strength and shoulder stability, this bar is a tried and true PR buster used to take stress off of strained joints.
elitefts Squat Box
EliteFTS Squat Box: Perfect And Take Your Squat To The Next Level
elitefts Shoulder Saver Pads
Protect your shoulders during heavy pressing. Designed to limit range of motion, Ideal for injury prevention and recovery.
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For over 25 years, we’ve remained committed to fostering a culture of excellence, innovation, and integrity.
Blog posts
How High Would You Go? A Better Way to Figure Out What You Actually Value
A simple thought experiment with a plank reveals more about your values, your training, and your life than any goal-setting framework ever will.
Stop Waiting to Feel Motivated. Build the System That Forces It.
Motivation is not something you wait for. It is something you build. This article breaks down how action, progress, and better goal-setting create the kind of long-term drive that keeps lifters training when the weight gets heavy, life gets messy, and excuses start talking.
Technique Is a Consequence, Not a Cause: What Mike Niklos Gets Right About Athlete Development
Table Talk guest Mike Niklos breaks down why your first assessment question should never involve a barbell, what the conjugate method actually means, and why communication is the only coaching skill that will matter in 30 years.