The Influence of Supernormal Stimuli on the Evolution of Bodybuilding
			
			
		
		
 			
        
	A conversation took me down the rabbit hole of supernormal stimuli — exaggerated stimuli that attract animals. It explains why people are attracted to over-the-top curves and beefy muscles… which you’ll find at bodybuilding competitions.
    		
		
		        				
    		    		
    		
    		
		    
								Who is in Charge Here, Anyways?
			
			
		
		
 			
        
	Don’t let your ego get the better of you. Think carefully about your choices — and if you’re really the one making those decisions.
    		
		
		        				
    		    		
    		
    		
		    
								17 Triggers to Induce Flow  
			
			
		
		
 			
        
	These 17 triggers may serve as a checklist to ensure optimal flow states and encourage proper performance — ultimately what’s standing between you and your next world record.
    		
		
		        				
    		    		
    		
    		
		    
								Music As A Performance Enhancer 
			
			
		
		
 			
        
	Could your favorite (or least favorite) songs work as psychophysiological performance enhancers? Let’s turn to research for the answer.
    		
		
		        				
    		    		
    		
    		
		    
								4 Tips for the New Professional Athlete
			
			
		
		
 			
        
	“I’m tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok.” - Shaquille O’Neal
    		
		
		        				
    		    		
    		
    		
		    
								Childhood Activity Yields Long Term Benefits
			
			
		
		
 			
        
	"Our growing softness, our increasing lack of physical fitness, is a menace to our security." - John F. Kennedy
    		
		
		        				
    		    		
    		
    		
		    
								Mind Altering Fitness Food Labels
			
			
		
		
 			
        
	Kale chips supersetted with grass-fed beef jerkey followed by a 10 minute AMRAP coconut oil chug.
    		
		
		        				
    		    		
    		
    		
		    
								You vs We — What Kind of Coach Are You? 
			
			
		
		
 			
        
	Your success as a coach may depend on which group you belong to.
    		
		
		        				
    		    		
    		
    		
		    
								The Psycholology of Rehab
			
			
		
		
 			
        
	“The psychological side of rehabilitation is still scientifically observable,” explains Weingroff. “Spiked levels of dopamine and certain neurotransmissions can be monitored. Maintaining hormonal and neurotransmitter levels associated with positive mind-sets and positive rehabilitation is what we strive for.”
    		
		
		        				
    		    		
    		
    		
		    
								Alexander Cortes Explains Finding Your Niche
			
			
		
		
 			
        
	To succeed in a client-driven industry, choose your intended market wisely.
    		
		
		        				
    		    		
    		
    		
		    
								The Psychology of a Champion
			
			
		
		
 			
        
	I interviewed two IFBB pros to investigate what truly goes on in the mind of a champion.
    		
		
		        				
    		    		
    		
    		
		    
								Train Your Brain with Word Jumbles
			
			
		
		
 			
        
	While strength training builds muscle, strength, confidence and athletic ability, we should not neglect the development of our brain.
    		
		
		        				
    		    		
    		
    		
		    
								How Psychology Affects Athletic Performance
			
			
		
		
 			
        
	10 Psychological Factors That Influence Performance from Ohio University
    		
		
		        				
    		    		
    		
    		
		    
								The Repercussions of Psychological Abuse in Sports
			
			
		
		
 			
        
	Helping boys become young men does not require verbal brutality.
    		
		
		        				
    		    		
    		
    		
		    
								Powerlifting Is HARD
			
			
		
		
 			
        
	If you are limited by the work and sacrifice that are required to be a champion, then embrace your mediocrity!
    		
		
		        				
    		    		
    		
    		
		    
								Don't Shake the Weights!
			
			
		
		
 			
        
	Always try to stay inside of yourself and learn where that power is stored. Most importantly, learn how to call upon it when the time comes.
    		
		
		        				
    		    		
    		
    		
		    
								Developing Extraordinary Resolve
			
			
		
		
 			
        
	You do not have to wait for the New Year to develop extraordinary resolve, but if the calendar is a useful reminder, use it to your advantage.
    		
		
		        				
    		    		
    		
    		
		    
								Deconstructing Dizenzo
			
			
		
		
 			
        
	With Dizenzo’s permission, we plopped him down on the virtual therapist’s couch and did a tag-team psychoanalysis on some of the mental struggles he is going through with his fat loss diet.
    		
		
























