Featured Deals
elitefts SS Yoke Bar
The OG Yoke Bar, designed for maximum comfort and durability, reduces shoulder strain while improving strength and stability. Ideal for powerlifters, athletes, and serious lifters.
elitefts Shoulder Saver Pads
Protect your shoulders during heavy pressing with the elitefts Shoulder Saver Pads. Designed to limit range of motion, it's ideal for injury prevention and recovery.
Elitefts Squat Box
From home gyms to competition platforms, elitefts strength equipment is built for lifters who expect their gear to work as hard as they do.
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For over 25 years, we’ve remained committed to fostering a culture of excellence, innovation, and integrity.
Blog posts
Soviet Sports Review Retro: March 1980 - Speed, Shary, and the First Attempt
Dave Tate digs into the March 1980 Soviet Sports Review, from loaded jumps for sprinters and Valery Shary's clean and jerk to why lifters miss their first attempt, with five takeaways you can use today.
Eric Bugenhagen's Banded Cable Trick for Back and Arms
Powerlifting USA Retro: January 1986 and the World's Best Lifter
Dave Tate digs into the January 1986 issue of Powerlifting USA, from Ed Coan's 12-week deadlift routine and the 1985 IPF Worlds in Finland to Kuc and Williams, with five takeaways you can use today.
