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elitefts American Bars
Train through the deepest sticking points!
elitefts Squat Box
EliteFTS Squat Box: Perfect And Take Your Squat To The Next Level
elitefts ss yoke bar
Reduces shoulder strain while improving strength and stability
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For over 25 years, we’ve remained committed to fostering a culture of excellence, innovation, and integrity.
Blog posts
Evolution of a System by Ashley Jones
Ashley Jones explores the evolution of his rugby strength and conditioning system from 2005 to 2025, detailing advancements in Conjugate training, CARE programming, and athlete-centered performance development.
The Generation That Figured It Out: How Growing Up Gen X Built the Way I Train
Gen X didn't have YouTube, apps, or on-demand coaches. We had a bar, a rack, and the stubborn refusal to quit, and that built something most lifters today never find.
The Brutal Price of Power: A Two-Decade Journey in Strength
The all-in mentality of elite powerlifting demands a high price, often including personal health, marriages, and the complete absorption of one’s identity. Looking back after decades in the sport, veterans must reconcile the brutal physical toll of multiple surgeries and prosthetics against the initial drive to prove others wrong for the sake of a plastic or sculpture trophy.