If you don't know Stan, you have not been around this industry too long.  If you haven't been around the industry long, you don't yet that everything has been done and done again. Whatever you have done it has been done already. Any new exercise you hear about or see-done. Any new diet you want to try-done. The wheel was invented along time ago and if you aren't there yet, it what your car rolls on.    Asshole aside, nothing is new but as long as it is new to YOU at this moment that is the cool part about discovery.  Enjoy the discovery.

If you haven't googled him yet, he does nutrition for the best in the world in many sports. Hafthor and Shaw in Strongman along with Larry Wheels now in the stable.  Ben Green and others in Crossfit, Flex Wheeler and many other BB pros. Regular people.  What's he hocking? Your health and performance plus alot of overall well being.  Only it is the simplest approach you can imagine.

Not that I did not know him from his Rhino Rants,  awesome  raw lifting(800 plus squat, 600 bench, 800 plus deadlift-all raw , bodybuilding , Vertical Diet.  He has  accomplished so much. He has paid his dues and continues to daily.  He appreciates all his fans and hangs until everyone is gone.

He is selling his diet and meals. The diet plan is cheap and he shows you how to do it your self meal prep or he has affordable meals. He gives free updates or new informations to the people who buy his plan so there is that. Sounds like alot of good,what's the catch? None that I have found so far.  He justs gives and gives.  Another example is helping me personally with my chronic kidney disease and getting my creatinine and kidnay function back to normal. I sent him a text one day after getting his number from Mark Bell and he graciously gave me lots of information including his salt and orange juice protocol. He also introduced me to Ray Peat-another great resource.  Just alot of simple good advice that is easy to implement.

Now you say where is the faults? I am sure there are some hidden  but when you do alot of good without the gimicks or BS, you will get the naysayers and detractors. There are those.   His flight got cancelled and he missed his connection. Instead of getting in late Friday to Columbia, he had to get a whole another flight to Charlotte arriving at 1AM and getting up at 8am to get to our gym at 1015am . The seminar was suppose to start at 10AM. As much trouble as he had, I expected him to cancel and re-book the seminar.  He did not. He paid for another flight, rented a car and showed up.  He is well off so it wasn't the money, but it was the principle of telling people you would be there and not letting them down.

Columbia is a strange town and fickle as far as attendance. I picked a date that coincided with another large event in town called Summer Strong and then The Junior Usa Bodybuilding was going on in Charleston.  I did not check and booked him. About a month out we had, 10 or so signed up and I started stressing. We advertised weekly and daily in May. We got a few more. I thought F*&k. But committed we were whether it was 10 or 40 I hoped for.  After checking the paid attendance we found it to be multiple sign ups under so it was 25 going in. I thought, well decent. As it approached, we got a few more and a few more.  Finally on the day of,we were at 38 which was two shy of my 40 cap. With a few late arrivals and allowing the staff free entry we ended at 45.

What is unique about what he says? Nothing. It is overtly simple eating multiple  meals thoughout the day. He picks simple clean food and moderate amounts. He applies it to everyone as it is works for anyone.  He espouses 10mins brisks walks 3 times a day.  He talks about gut health and its importance with clean eating.  He wants you to lift in the 85%  intensity range whether it is reps or heavier weights, although he prefers heavier weights. By doing these things and supplementing Vitamin D and a couple of other minerals to help with hormone balance.Optimize salt and mineral intake  for performance and just feeling better.  By doing these things, your health markers will improve.  He also has the studies to back this up.

Compliance with food is the major hurdle for eating plans.  Many years ago I learned this style of eating with Apex.  I went from 220 to 192 in 1998 in about 4 or 5 months. This was the first time I was able to lose weight without running 4miles a day.  We trained 4 days a week and did sled pulling daily for 8 200 yard trips which took about 15 to 20 mins but we maintained more muscle this way  The second time I did this style was after my quad tear in 2007 and had to lose 110lb.   I dropped from 303 to 194lb in about 7 or 8 months but suffered due to cardio and noncompliance with diets-ie I ate too little and did excessive amount of cardio-2 to 3 hours a day.  The important thing I learned was how to count calories correctly. How my metabolism worked. I could eyeball food and tell you pretty much how many calories where in it.   Since then I have tried carb backloading, no carb(paleo-ish), carb cycling and a few more.

Nothing earth shattering but until you know you don't know.  Stan's approach is actually easier to learn about food.  So that brings me to its importance. 85% of losing fat, maintaining,gaining muscle, getting STRONG  is  eating correctly.

Way more said in one afternoon but no need to keep jabbering except if you have a opportunity to here him speak, please do. You will get way more then you can imagine.  You can get his vertical diet for 100.00 bucks and free updates at stanefferding.com

On Sunday he came back to train and the gym.  He practices what he preaches.  He pulled in and I was informed he was here.  I am like cool.  Five minutes goes by and no Stan. I go up front and see him pass by and about 5 minutes later he comes in.  He talks and signs things and takes pictures while he is training.  He ends up squatting 600x4-raw.  I swear he is going to die on each rep. At rep 2, I think he is done but nope he hammers two more-racks it up and packs up  as he has run out of time to train. Off he goes.  I am sure we will see if he can come back later.

5/21

3 10 min brisk walks

5/20

10 mins stepmill

Chest supported row 4x8

Double KB rows 4x8

Bench 4x8, 1x5

Dips 4x12

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