2018 is here. We already know that people will set goals and abandon ship in about a month, if they’re lucky to make it that far. We already know that people are full of shit and never act on what they say they’re going to do.

I have been working with people long enough to know that they don’t always fail because they’re lazy and weak, and they don’t always fail because they’re full of shit. Over the years, I have learned that most people fail due to several factors:

  • They don’t prepare for the goals they set.
  • They don’t manage their time wisely.
  • They underestimate the amount of work it’s going to take.
  • They don’t create a game plan for achieving their goal.

When any one of the above action items is neglected, you can kiss your goals goodbye. However, there is more to it than just a few action steps. People fail to achieve success because they miss the one key that opens that door. And that is your why.

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Many people are quick to set goals and say, “This year I’m going to do this!” without ever putting thought into why they want to do it in the first place. As human beings we have something inside of us that makes us tick — something that may have occurred in our lives at one point or another and has either caused pain, sadness, or some type of emotional response. Maybe people have doubted you. Maybe they’ve criticized you or called you stupid. Maybe you’re seeking approval from a parent because you’ve never received their validation as a kid. Or perhaps you helped someone who really needed you in some way, and you realized that you have a gift in helping people. There’s not much that’s more rewarding than helping other people.

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Whatever it is, you may have forgotten about it. But I assure you, if you spend some time thinking really hard about it, you will unravel the emotion that’s there. That emotion, that why, gives us purpose. When you tie that to a goal, it becomes difficult not to achieve it. People who know their why are typically on a mission for success. It doesn’t matter what time of the year it is or who thinks they’re crazy for setting the bar high. They are fueled by passion and will not be stopped in pursuit of their dream.

Most people create New Year’s resolutions just because they like to hear themselves say the things they know they should or shouldn’t be doing. They’re unmotivated, have no passion, and always fail because of it. I challenge you to sit down and spend time thinking about what it is you want to achieve. Once you have a few goals written down, I want you to spend some more time thinking about why those goals are important to you.

Be sure to write EVERYTHING down. Once you start this process, I guarantee your heart will start pumping just a bit faster. All of the sudden you’ll have a bit more fire inside you and you’ll be ready to take on the challenges ahead. Let me tell you a story. If you have been following me for a while, you may already know that my older brother is a drug addict. Since 2004 he has been fucked up on an assortment of drugs. When this all started I was 17 years old. My parents had a difficult time handling this situation so I basically became the man of the house. I tried to help my brother in every way possible. From arguing to friendly conversations to fist fights, I think I tried it all. Nothing worked, and to this day my brother is still battling the same demons.

From this experience, I have learned so much. One of the key things that I learned is how much training and focusing on personal goals helps you when you’re going through a difficult time. Training helped me become stronger, which gave me more confidence and a way to let out my anger and rage. The hours I spent in the gym were the best hours of my life. This was my outlet and a way to put my pain to good use. It literally changed my life and the way I viewed the world. I learned that if you want opportunity, chalk up your goddamn hands and go create it. So I did. I started training people with the intention of not only transforming them physically but mentally and emotionally as well, through strength. This became my why because I knew the pain that I was in. I knew the pain of seeing my mother cry herself to sleep because she knew her oldest son was killing himself little by little. Due to the fact that I found a way to rid myself of that pain, I wanted to help others do the same. We are all going through something, and I felt that I could help others with whatever they were going through.

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I want to share my why with the world because I know that it was my fuel, and my fuel has led me and will continue to lead me to success. I can’t lose because I won’t lose. My why is too fucking strong.

And I want every one of you reading this post to know that if you find your true why, you won’t be fucking stopped either, because that is what will give you your energy when you’re tired. When you’re hurting and it’s cold out and you just don’t feel like putting in the work, your why will get you out of bed. Your why is your backbone. Find it, trust it, and do good with it, because plenty of people need you.

This is 2018. You already have everything you need to make this your year. Don’t waste it. Find your why, build your fire, and take on the things you wish to accomplish. The only thing stopping you is you. Once that fire is in your eyes, your energy triples, you’ll get excited, and you’ll start living in a meaningful way. And that, my friend, is what leads us to a lifetime of happiness. We weren’t put here to just go to work for some job we don’t give a damn about. We were put here for a reason, and the only person who truly knows what that reason is, is you.

I encourage you to find your why. Not only will it help you achieve your own personal goals, but someone out there right now may just need you more than you think. So don’t sleep on your gift. Find it and go give it to the fucking world.

Happy New Year, my friends. I hope you all accomplish everything you are looking for.