It’s often a challenge to train an unmotivated client or a client with special needs. However, if you can apply some basic behavioral fundamentals, you can be empowered to take control of your training sessions and help your client reach his/her goals.

If you clicked on this article because you think you can relate, because you think I’m going to be talking about being ‘addicted to iron,’ addicted to the feel of a heavy barbell on my back, addicted to the way your throat tightens up from breathing in chalk dust or addicted to the whiff of a snapped ammonia cap, just pass on through.