To be honest, I didn’t elaborate on this because it’s something that has become second nature to me. Most of the tips I give in my 22 Tips to Open Your Own Small Business eBook are specific to technical issues such as finance, marketing, strategizing, technology and equipment. While these are all essential, just as much so is the human aspect.
In order to maintain a steady clientele in any industry, you need to build relationships with your members and clients. You should know your regulars by name, as well as a little bit about them. This is something I do because I’m genuinely interested, and it makes my life more interesting and rewarding as well.
I realize not everyone wants to have a conversation, especially when they have a goal to accomplish while lifting, but this is something that I take into account as well. I try to understand each member’s personality as best I can, as well as how much they’d like to interact.
According to Entrepreneur.com:
The Human Element: Your Most Important Business Resource, article dated May 11, 2015 “Every part of your business boils down to people. And by understanding the human element, you'll be more profitable, lead more effectively, create brand loyalty, close more deals and do better work. Taking this approach also forces you to consider your own motivations, and this can lead you to become more empathetic and understanding.” As a business owner I have learned this over the years as these positive relationships have provided that ‘word of mouth’ marketing that has proven to be the most effective form of marketing for the business.
Both Google and word of mouth have been our best methods of advertising. Creating positive relationships will undoubtedly help with both of these.
https://www.elitefts.com/22-tips-to-open-your-own-small-business-ebook.html