EDUCATION
Louie Simmons introduced me to a whole other level of training information I had never heard of. I began reading Russian training manuals and spent countless hours discussing training with Louie. I decided to move to Columbus, Ohio, train under Louie, and be a part of Westside Barbell for close to 14 years. I will always take pride in being a WSBB Alumni. I’ve still yet to meet one person who knew more about making athletes strong than Louie.
It was meeting him that taught me two critical lessons about education:
1. No matter how much you think you know, there is much more to learn.
2. Know whom you are listening to and make sure they’re qualified.
These two lessons have been the driving force behind my own education. When I founded Elitefts.com, I knew right away that I had to become very educated in business, and from my experience with training, I knew exactly what to do: I started reading everything I could find on small-business development. I created a network with other successful small-business owners. I hired a business consultant and invested heavily in education. During the first five years, all the profit of the company was spent on seminars, books, tapes, and other educational materials. Because of the lessons, I learned “under the bar,” I was able to take a company that started with less than a shoestring budget and grow it into a successful, thriving organization. These are the same lessons that will grow @elitefts into the future.
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