We all see you, we see your posts, we see your meme's, we see your fliers and we're reading your ad copy (that's what they call the stuff you are writing to try to get new clients, in case you didn't know).
It looks like this...
Joe Bro Grow, BS, MS, Phd, CSCS, ACSM, ACE, CPT, IFBB Pro
- 127 world records
- 20x world champion
- Pro Total in 3 weight classes
- Elite Total in 4 weight classes
- 1500 multiply squat
- 1400 single ply squat
- 1315 raw with wraps squat
- 1215 raw with sleeves squat
- 1115 classic raw squat
- 1500 multiply bench press
- 1400 single ply bench press
- 1315 raw bench press
- 1500 multiply deadlift
- 1400 single ply deadlift
- 1315 raw deadlift
- Certified by everyone
- IFBB Pro
- Sponsored by #tendifferentcompanies
Special price for limited number of people if you contact me today!
Let's get better today! Hurry because this is such an awesome deal because I'm so awesome.

#one #two #three #four #five #six #seven #eight #nine #ten

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You know why you don't have any clients? It's not lack of education or experience. You may even be  a hell of a coach. The problem is when people read your ad copy it SUCKS! In many cases you don't suck and may very well be more qualified than everyone else. I rarely see a lack of qualification in ad copy.

The thing is the prospect doesn't give a F**K about what you lift or where you went to school!
Try this. Find an online coach you know for a fact is very good. Now, find one of their clients and look for a way to personally speak with them (so they can't have time to search online). When you do this ask them where their coach went to School, What their best total is or what is their highest competitive placing has been? Nine out of 10 times they can't tell you. Finally, ask them what their coach has done for THEM. Now you will embark on a 30 minute conversations.

You're marketing a service that has a lifetime customer value in the THOUSANDS. If you are really that good don't you think your marketing should be better thought out and profession? If you don't then you are not only doing yourself a disservice but also every potential client you could have. Trust me, there are others that WILL and ARE putting more thought into their messaging and service. Ya, no doubt some of them suck, are greedy and don't care about the clients. We all know that. We also know they will not keep the client past the first training cycle. We also know there are those who are good at what they do and their messaging is on point and they keep the clients they have and don't need to externally market at all. Their clients do that for them.

Maybe, it might be a better idea to note in your ad copy what you can do for the prospect instead of how great you are.
Here is the deal, they can (and will) look you up and search your credentials if they are interested. These credentials can and should be placed where they are normally seen (Bio pages, about pages, linkedIn, etc). This IS easy for any prospect to find.
What is NOT easy for them to find is what you can do for THEM and how you can do it differently or better than anyone else.
... and there is your tip of the day.
*NOTE: I'm not saying education, experience, certifications and professional relationships don't matter. They matter! They matter more than most realize. Some of it can and should be tied into ad copy but when you write copy for services and never say what you can do for the prospect and only speak of your own accomplishments you are a sinking ship by a hole you shot in the boat.

... Now if there is anyone reading this that has struggled to find a training program balanced in strength and size keep reading.
Like myself you may have used 100% strength based programs that you did make great strength gains and loved many aspects of it -  but didn't like how your joints felt or how you looked. I had some days where my joints hurt so bad I could barely get out of bed. Then after several muscle tears and surgeries I made a total shift.

I used pure bodybuilding training with lower loads, slower tempo's and dropped some of the heavy joint pounding compound movements - hell I even added in some cardio and cleaned up my diet.
Over time I looked 100% better, my joints felt awesome but I was weaker than dog piss. I had to start training alone because I didn't want anyone to see how weak I got. I am sure many of you can relate to this.

After decades of floating to one extreme to another I finally figured out how to get the best of both worlds . I am not saying this will make you a world record holder or an IFBB pro but what I'm saying is there is a way you can get the best of both and enjoy the fuck out of your training.

The biggest thing I learned from this is the training needs to be based on science, experience and individually based. This was always true with the high end lifters and coaches I've worked with in the past it just took me some time to figure out that it's also true for everyone else who would put training as one of their top four priorities in life.

Think about it, who knows your training history better than you?
You ever have a coach ask you what you think has worked for you in the past? Didn't think so. Neither have I.
Working together, I can help take your training to the next level and you won't need to train 24/7 to do it. You will not only look better but get stronger in the process.
Hit me up at and let's briefly speak about what's worked for you in the past

- Coach Joe Bro Grow

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FYI - I DO NOT offer training services and just wrote this off the cuff. I know it's bad but all I am trying to do is illustrate the difference between writing copy that's all about you - to copy that is all about the prospect.

Hey, if you are getting clients with your IFBB Pro or WR Meme's keeping posting them. I'm kinda doubting this because I see the same people posting over and over how they only have a few spots left.

If you ALWAYS have a few spots left and work in the private service industry. If this is always the case you are full of shit or you have a serious problem keeping clients.