You wear elitefts logos every day. You can agree, some logos just speak to you, others just look cool without much sentiment. The popular TRAIN logo wasn't created on a whim.  Although it may mean something different for you, Dave Tate explains how TRAIN originated and what it means to him.

I can’t remember how many years ago it was, but it was a long time ago where online, a lot of people were posting about working out. It was hard to make a distinction between who was really serious with what they were doing and who wasn’t. So I made some slap-dick statement saying, “You guys work out, I train.” You know, there’s a big difference because when you train its for a purpose. You’re training for a specific reason.

When I see that word/logo, my mind switches gears. It’s time to train. Focus. Determination. Confidence. — Julia Ladewski 

Where when you work out, you’re just going in doing whatever you want, like what you would do at a health club. Not that it’s a bad thing, it’s just recreational, it doesn’t have purpose, and it doesn’t suit a meaning. So that’s when we came up with the TRAIN logo and started to use it and changing all of our content as far as the narrative of the content. So it almost became, and still may be, a cardinal sin for someone to write something that says, “Here’s this workout.” But no, that’s not a workout, your training. A workout is something that so and so does at a general fitness website. And so that’s the context between it all is that some people work out and other people train.

Stop all the bullshit. — Jo Jordan

The TRAIN logo emphasizes what we stand for because we’re not like the workout company. We don’t have “workout of the day” and all that other stuff. We’re trying to teach people the training process. We really don’t even want to give them programs. If we do give them programs, we provide them so that they can use it as a reference to enhance their own education. Not so, “here’s something for you to follow A to Z.” Even though that’s what the market really wants. So it becomes this strange dichotomy that we have to try to work within because we’re trying to educate people on how to be able to educate themselves better, and make those daily decisions on a regular basis because it’s almost impossible to follow a program verbatim for 12 weeks and be able to make progress without some sort of auto regulation adjustment or what not.

We’re not a company that coaches people on a daily basis saying “change this, change that.” We’re a company that wants to show them how they’re supposed to “change this, change that.”

 Drops of Jupiter. — Mario D'Amico

When I hear people talking about working out I think of what subconsciously pops up in most people’s minds. In my mind, what pops up is like a group fitness exercise class, or going to a club to work out and having fun. Now when someone says train, it has a whole different subconscious meaning which can be the same if its exercise, school or work. For work, if you have to go do training for your job, that’s something that you do in the process of trying to become better. If you just go to work, that’s just doing the daily tasks. So it’s not really taking something that is not already formed in context across other means, it’s applying that same context to training so people can understand it. And that’s where it all came from.

You can read a workout in a magazine, you can buy a program online, you can even hire a coach to become accountable...but training, that's on you.