It's hard to believe that anyone would be interested in combining the hobbies of weightlifting and alcohol consumption. As it turns out, Rich Piana is fully committed to not being like anyone else.
After proving once already that he has a particular interest in torturing himself (or doing whatever it takes to reap bigger hoards of YouTube views), Piana and his friend/training partner/drinking buddy Big J are back with harder alcohol and a harder challenge.
This time, Piana and Big J take a shot of Patrón before every ten-rep set of 315-pound deadlifts. It ends about like you would expect.
Once they round out the big three and do a gin and squatting challenge, I'll be sure to let you know (whether they survive or not).
Video and header image via Rich Piana, YouTube