“We are a family.” This is the first collegiate strength and conditioning myth I’d like to debunk. Hear me out.

Can you be an athlete performing at the highest level and also achieve optimal health, or are these two mutually exclusive? Well, sorry to burst your bubble, but those who are truly pushing their limits are either consciously or subconsciously giving up their health to do it.

If you refuse to recognize that training the brain is the new frontier of sport science, you will be left behind. So, what video games are you and your athletes playing to increase performance skills?

I’ve been struggling with this and now it’s time to talk. When rules and expectations become mere suggestions, we need a change.

A culture shift has robbed us of personal accountability. It’s time for a change.

The number one reason you aren’t getting recruited is because coaches don’t know that you exist.