Alexander Cortes Explains Finding Your Niche
To succeed in a client-driven industry, choose your intended market wisely.
The Exercise Hierarchy of Effectivity
Whether you like it or not, all exercises are NOT created equal.
A Lion in Iron: Ladies, Measurements Don't Matter
The scale, caliper measurements, bodyfat percentages…is that the only way you determine your client’s success?
A Lion in Iron: What Are You Afraid Of?
Fear is much like failure. Everyone experiences it, but it’s your attitude towards it that makes all the difference.
