The personal training industry is a client-dependent as any. Want to make a living training people? You need to be able to do two things: deliver results and connect personally. This seems evident in the name. Personal and training. Somehow, it's often still missed.
Alexander Cortes, in another astute social media post yesterday morning, shared some of his own observations about finding the right clients for your business.
Taken from his Facebook, this is what Cortes has to say about finding a niche, understanding your own appeal, and making a career out of it:
You can find his "Lion in Iron" column and more work from Alexander Cortes on his author page.