Without a culture, we are just hamsters on a wheel. Working hard and going nowhere. Our teams may train hard and get after it, but year after year, they will fall short on the playing field.

Exactly where does coaching begin? With the sport, athlete, or person?

I began defining the core values of Garden Fresh Foods, the company I run with several fantastic managers and my wife, Christina. The process proved challenging and eye-opening with a multitude of cross-over applications to my bodybuilding career.

Not only was I there to defend my “title,” but I was also there to finally reach a milestone only achieved by a handful of lifters: a 2300-pound total.

College athletics may be a giant machine, but the humans run it. We need to understand that the athletes, just like us as coaches, have good days and bad days, and instilling good character should always be number one.

Regardless of sport, every athlete is looking for an edge to be better than his opponent. When is supplemental help acceptable?

Your business or team will only thrive when each member firmly grasps the purpose of the organization and their role contributing to it. Understanding this concept is simple, but applying it is not.