View this post on Instagram

Here is a SWIS Video Clip with Dave Tate discussing how he focuses for the long term in business versus going after trends and having to rebrand all the time...brilliant ...1 minutes 22 seconds long. To Watch This 90 Minute Video and Hundreds More SWIS Videos for Free for a Week... Go To SWISVIDEOFLIX.COM Transcript Now how I've used this and this is one of the first things that I set up. Company was founded in 1998. We've grown every year since then and I have never had to rebrand. Now, I'm not gonna say we're the biggest in the industry. I'm not gonna say we're the most profitable in an industry. But to be around for almost 20 years and not have to rebrand, to me that's something I take pride in. Because that means that we're sticking to the original aim. We're sticking to the values. We're making the right decisions. We're trying to avoid trends. I'm not a big person that goes after trends, you know, avoiding trends. I'm a I'm in business for longevity. You know, not for money, you know. You hit a trend, yeah, you're gonna make a ton of money but then you known for the trend and then you're done. You gotta find a way to rebrand. You gotta find a way to recreate yourself. I don't wanna do that shit. I don't wanna have to recreate myself every three years, every four years. I can't, I can't afford to do that. I have too many people, suppliers, employees, team members. Too many people that rely on me to put food on the table and to be able to you know, move themselves forward. I'm not saying I avoid risk, it's just I'm not gonna chase a trend because it can potentially destroy your company.

A post shared by Ken Kinakin (@kenkinakin) on

Dave Tate Blog

More Blogs & Articles From Dave Tate Here