…get ready to fill that elitefts shopping cart!

elitefts set out on a mission twenty years ago to provide each gym, each household and each facility with the most premier products available for purchase. Although we have done just that, the work never stops. Here at elitefts we continue to invent, invest and sell the highest quality products available to everyone who places training as a top priority in life. This is the second installment of a three-part series where every month I highlight and link to five new products available on the website that need to be in your elitefts store cart today! The first installment, January 2018, can be found here.

In addition, each month I release a list and brief summary of five books I recommend taking a closer look at on Amazon. The list covers sports, business, self-help, memoirs, history and everything in-between.

New elitefts Items: February 2018

  1. Westside Barbell Equipment: Last month we announced a content-sharing and product distribution agreement between elitefts and Westside Barbell meaning that all your favorite Westside Barbell strength equipment such as the reverse hyper dual pendulum, inverse curl, athletic training platform and plyo swing, can now be purchased here on the elitefts website.
  2. Airex Balance Pad Solid: This is a must-have tool for functional training enthusiasts and rehab specialists. Firm and robust with an optimum cushioning effect, this pad will allow athletes to adapt to the training at a quicker rate.
  3. Black Fold Beanie: This 100% acrylic one-size fits all knit beanie will keep your head and ears warm even during the coldest of weather. Styled with the elitefts logo, this beanie will ensure you stay warm and look good.
  4. Classic Train Charcoal Tee: A personal favorite of the elitefts staff, the 100% airlume combed and ring-spun cotton tee will instantly become the most comfortable training shirt in your closet. Remember, when all else fails, just TRAIN.
  5. Core Black and White Tank: For those of you with arm muscles worth showing off, this tank is a must-have. The elitefts logo is big, bold, centered and visible from a mile away. Once other members spot this, they’ll know you mean business.

Amazon Picks: February 2018

  1. All The Pieces Matter: The Inside Story Of The Wire by Jonathan Abrams: Considered by many as one of the greatest television dramas ever produced, Abrams provides a behind-the-scenes look at the creation of HBO’s acclaimed crime drama. Since the last episode in 2008, The Wire has only become more popular and its legacy continues to grow. Enjoy unparalleled never-before scene access to all the actors and writers that made the show what it is today.
  2. Stay Hungry by Sebastian Maniscalco: Comedian Sebastian Maniscalco arrived in LA at the age of 24 with a suitcase and nothing else. He began performing at local bowling alleys for the opportunity and minimum wages. Twenty-years later, he now sells out arenas, is listed on Forbes highest-earning comedians list and has reached the pinnacle of comic success. His latest publication takes you through his incredible journey as he reveals to the audience his lowest lows and highest highs.
  3. The Self-Driven Child: The Science and Sense of Giving Your Kids More Control Over Their Lives by William Stixrud and Ned Johnson: Drawing from thousands of case studies, Dr. William Stixrud and Ned Johnson provide a blueprint to help parents find a way to give their children more control of their lives, without giving up complete parental control. At some point, each child will need to take the wheel and drive independently, so how do we as parents place them in the best possible position to do so? This book has the answers.
  4. A Second Chance: For You, For Me, And For The Rest Of Us by Catherine Hoke: This book is about fresh starts, forgiveness, forging new paths and the power of possibility. Catherine Hoke, the founder of Defy Ventures (an organization to help transform the lives of people with criminal backgrounds), teaches the audience how to persevere when confronted with fearful odds. 
  5. Enough As She Is: How to Help Girls Move Beyond Impossible Standards of Success to Live Healthy, Happy, and Fulfilling Lives by Rachel Simmons: If you are raising a daughter, this book is for you. Simmons takes two decades worth of evidence and provides parents and young girls the tools necessary to live a happy, healthy and fulfilling life. She provides insight into how to avoid peer pressure, take healthy risks, avoid toxic elements of social media and develop a true sense of self-worth.