...in your elitefts store cart, today! 

elitefts for the past twenty years has been driven to provide each gym, each household and each facility will the highest quality products available on the market. Despite years of astronomical success, elitefts continues to produce and invent new products aimed at transforming and bettering the lives of fitness enthusiasts. Each month I will be highlighting and linking to five new products available on the website that I feel would make a perfect addition to your gym bag, wardrobe or facility.

Outside of elitefts, each month I will be releasing a list and brief summary of five books I recommend taking a closer look at on Amazon. The list of books I release will contain educational/inspirational material ranging from sports, business, self-help, memoirs, history and everything in-between.

New elitefts Items: January 2018

1. Prolapsing Hood: Printed on our own standard Gildan Hood, the new elitefts Prolapsing Hood, equipped with the famous squat logo on the back, is perfect for anyone looking to rest the barbell comfortably on their back with grip. Preshrunk 50% cotton/ 50% polyester 8oz fleece knit.

2. VTX Rebounder Trainer: The VTX Rebounder Trainer is a great way to add variety and intensity to your medicine ball routine. Adjusts easily to meet seven different angle settings to ensure strength, flexibility and power throughout multiple ranges of motion. Fits comfortably in any gym, home or garage.

3. [Life] Enzyme Blend: You are not what you eat. You are what you digest. Tranont Health’s newest product ensures that a healthy digestive system is intact and working properly. [Life] releases trapped vitamins and minerals from food, supports heart digestion, helps digest lactose and reinforces healthy bowel maintenance.

4. Onnit Alpha Brain-Instant Natural Peach: In two clinical trials on 80 healthy individuals, Onnit Alpha Brain was proven to enhance memory, attention, focus and processing speed. This is the fastest way to enhance mental performance without using stimulants. Alpha Brain now comes in a powdered mix that can be quickly mixed with any liquid, dissolving and acting faster than any form of capsule. Each Alpha Brain pack is filled with earth grown nutrients making it safer than any form of chemical compound.

5. Onnit Steel Mace: The Onnit Steel Mace cast iron is one of the most effective tools on the market to build and train rotational core strength. In addition, the Steel Mace provides an incredible benefit to the stabilizer muscles surrounding our joints and primary power centers. This tool can be used in a variety of ways and the weight can be adjusted by simply sliding your hand closer to or farther away from the handle.

 Amazon Picks: January 2018

1. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk: In his latest publication, entrepreneur, social media guru and four-time New York Times bestselling author Gary Vaynerchuk provides the reader with a blueprint to building financial and professional success while living on their own terms. All of GaryVaynerchuk’s previous publications have been written in an energetic, practical and inspiring manner, with this one promising to be no different. This book is for anyone looking to bypass the conventional corporate path and start pursuing his or her entrepreneur dreams immediately.

2. All-American Murder: The Rise and Fall of Aaron Hernandez, the Superstar Whose Life Ended on Murderers' Row by James Patterson: Mr. Hernandez wore many hats during his time here on earth; father, son, brother, teammate, Super Bowl participant and All-American. Despite the incredible amount of accolades he accomplished during his 27 years, many in the public will only remember him as a murderer, an inmate and an American tragedy. In Patterson’s latest thriller, he provides the audience insight into a man who unbeknownst to everyone, was living a double life, only to eventually take his own.

3. Great at Work: How Top Performers Do Less, Work Better, and Achieve More by Morten Hansen: Have you ever asked yourself“why do some people perform better at work then others?” Hansen reveals these answers in seven practices based on multiple years of well-documented research. Each section of the book provides crucial insight that allows the reader to promote their strengths and fine-tune their weaknesses by accomplishing more in a shorter time span.

4. Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life by Daymond John: FUBU founder and ABC’s Shark Tank regular, Daymond John provides insight into the routines, lessons and secrets he used to fuel success and overcome many obstacles he faced at a young age. Daymond’s formula is simple, rise and grind every day and he lays out a variety of effective means to do just that.

5. The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle: Culture is not something you are; it is something you demonstrate on a routine basis. Coyle lays out the values of cultural interaction that convert groups of individuals into championship caliber teams. Coyle reveals to the audience what makes the greatest organizations in the world (Seal Team Six, The San Antonio Spurs, IDEO) thrive and how these skills and values can be developed within any organization.