Bengals strength and conditioning coach, Chip Morton begins his presentation by saying, "this is going to be different from everything you heard today. It's going to be inspiration-heavy and we'll be talking about love."

No one leaves the room. 

With twenty two years of experience in the NFL, he covers what it means to truly care--the number one over-looked coaching trait needed to be successful within this competitive industry.

C.A.R.E

Coach Your Athletes
Be Accountable
Results
Equity: Getting the "Extra"
He uses the the Father of Soviet Hockey to further illustrate his point of love between a coach and his players.