When you think of “investment,” you usually think of money. For this article, think about other types of investments: time, effort, and energy. Now, answer this question: What are you investing in?
This company has never existed to compete with Company A, B, or C. If you own your own business, you need to understand your culture and evaluate how that translates to a dollar value.
RiverCity Barbell started as most gyms do: in a garage. We defined our business and used these tactics to make our training facility what it is today.
If you step back and look at the big picture, especially if you are a life-long lifter, home gym purchases are reasonable and actually pretty affordable when calculated over long term use.