As an elitefts team member, Cooper will leverage his column as a platform to equip gym owners and business professionals in the fitness community with the tools they need to be profitable.

As an elitefts team member, he'll use his column as an opportunity to help educate others while giving back to a brand that has been so influential in his own career as an athlete and professional.

"It's an honor to be able to give back to the site and the people that have given me so much. My goal with this column is to help young strength and conditioning coaches get the information that they need to succeed when starting out."

Jason is the owner of Performance and Recovery Systems, where he works with clients as a Soft Tissue Therapist and Active Release Therapist. "I consider being part of the team both a privilege and, most certainly, a dream come true.”