The Influence of Supernormal Stimuli on the Evolution of Bodybuilding
A conversation took me down the rabbit hole of supernormal stimuli — exaggerated stimuli that attract animals. It explains why people are attracted to over-the-top curves and beefy muscles… which you’ll find at bodybuilding competitions.
Arnold Strongman Offers $50,000 for Breaking Deadlift Record
If you break a world record at the Arnold Strongman Classic this year, you'll leave the competition with glory, a submission to the Guinness Book of Records, and a fatter wallet and fuller pockets... but it's not a reward without controversy.
Apply Today for the Slingshot Showdown at the Arnold
Think you have what it takes to win some cash at the Arnold Sports Festival? See if you meet the qualifications for the Slingshot Showdown competition to find out.
Get Bigger, Stronger, and Leaner with 1 Move
All you need is one technique: one-motion log press. That’s it. No more, no less. Just that. One. Singular. Technique.
Reliving the Powerlifting Glory Days: My Best Meets of '05–'08
When I competed in the WPO in front of thousands of people with standing room only, I loved it. But I also took it for granted not thinking that it would one day end.
