Start with the big movement and work on it with maximum focus. Incorporate assistance work to bring up your weakest links. Do a lot of reps at the most important scenarios in your business.

You write programs for your athletes, but have you programmed anything for your business? Think about GPP for your clients and then create a GPP program for your gym.

The things that gym owners and coaches love to do are destroying them. Find what you love to do without it taking too much of a toll on your health, both mental and physical. #BeThe1ToAsk others if they need help.

From a revenue standpoint, you should consider packages to be your gold standard. Combining nutrition coaching with exercise coaching (either personal or group training) will get a client to their goals faster but should bring you more value for your time.

I’ve owned a gym for 13 years, and I’ve coached for 22. Throughout the years, I learned it’s easier to keep a client than to get a new one.

As a business owner, the path from Founder to Thief is the path to self-actualization.

Chris Cooper shares the story behind his mentorship and books, outlines the two most important takeaways from his lecture, and shares several key lessons all gym-owners should know.

If you want your gym to be successful and your clientele base to grow, you need to take that traditional sales funnel and flip it upside down.