Five “Web 2.0” Marketing Tips for Personal Trainers

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The internet changes fast and personal trainers interested in harnessing its power for marketing purposes need to keep up. The landscape has changed. Simple websites that act as a static business card are no longer enough. People expect rich content delivered to them in different forms of media. And they expect to be able to participate with businesses and engage with them in an online conversation. This is where the term “Web 2.0” comes from. It’s the new internet—one where millions upon millions of people worldwide—and in your own backyard—are having online conversations, sharing information, and holding businesses more accountable.

The following five tips will help any personal trainer interested in making “Web 2.0” part of their marketing plan:

Blogging: Static websites are extinct. Personal trainers who are just now setting up their simple websites are several steps behind their competition, who are using dynamic blogs. Word press blogs are the gold-standard. Not only do the search engines love blogs but so do internet users. They allow for people to get involved in the conversation online, and they allow your prospects to follow along with the very latest developments in your business and the results that your clients are getting.

Social bookmarking sites: Social bookmarking sites allow you to share with an entire online community the content that you’re finding useful and entertaining. And while you can social bookmark your own content to receive more exposure online, you need to be very careful. A good rule of thumb is to bookmark six other sites and content that you’re enjoying for every social bookmark of your own.

While seems to be the most well-known, fitness internet marketers have found to be the most used social bookmarking site for people interested in fitness information. Yes, YouTube has been around for awhile now, but personal trainers are still ignoring this incredibly powerful marketing tool. Not only can you upload incredibly enticing videos of your training and boot camps, but YouTube also allows you to include keywords that will help people in your local area easily find you and your personal training business.

Facebook: Many business owners fail to see the value of Facebook. It’s more than just a silly way to reconnect with friends from high school and college. For business purposes, it’s an absurdly powerful way to show your prospects and customers that you’re a real person with a real family. It’s a way for people to get to know you. And people like to do business with those they know, like, and trust.

Twitter: Like Facebook, Twitter is an incredibly powerful way to build relationships online. It is a “micro-blogging” site that allows you to frequently post what you and your business are currently working on. And it’s a way to drive traffic to your blog or Facebook page so that people can get to know you, like you, and trust you.

Lastly, Twitter has an advanced search feature that allows you to connect with local people on Twitter—people who very well may become personal training clients or joint venture partners.  Simply put, Twitter can’t be ignored.

Jim Labadie is a fitness entrepreneur, sales expert, and speaker. To discover the four things you must know about running profitable fitness boot camps, please visit

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