With the same irony that Botox and liposuction clinics have absorbed the words “health” and “wellness,” the evidence-based approach has become a marketing buzzword to try to signal to the public that you are “cutting edge”. Are you all hype or really ahead of the curve?
Ever heard the saying, “If you can’t explain something simply, you probably don’t understand it?” If you’re going to bring in clients, you need to make your pitch short, sweet, and simple.
Rather than try to get new clients, why not try to win back your former clients? They just need a teeny, tiny bit of a nudge to come back through the door. Lucky for you, I have 10 words that’ll get these guys and gals back in your gym — and three easy-peasy alternatives, too.
In the 80th episode of the Reactive Training Systems podcast, host Mike Tuchscherer and Dave Tate talk about how to build and strengthen relationships in order to lay down the foundation for a strong business and a legacy in competitive powerlifting.
Whether you’re starting your business or have been around for years, one of the most important parts of your success is understanding and controlling consumer perception of your brand.
Without passion for what I do, I would have closed down a long time ago. I get a lot of questions about starting a facility similar to my own, so here is some advice I wish someone would’ve given me years ago.
My last year as a personal trainer I averaged over 40 billable training hours a week and sometimes did over 60 hours a week. The tactics I used to get to that point are now the basis of our trainer development program.
I want to discuss what to look for when searching for accurate fitness and health resources, and even more importantly, what red flags to look out for.
Let’s discuss protein powders, fat burners and pre-workouts, and what specific things you should look out for.
Lift consistently and the demand is perceived as worthy of increasing muscle to handle the work.
Dave Tate shares his insight on three common principles that can make, or break, a business.
Most start-up or very small businesses can’t afford much advertising.
Over the past year, we have both received tons of emails and phone calls that go something like this: “I have listened to you for a while now and have purchased several products from you. I’ve watched you and your reputation grow.”
I always felt the “under the bar concept” could carry it own weight. This is because just about every skill needed to be successful in business and life is also needed to be successful “under the bar”
You can be prepared ahead of time and know what to do when the expected changes occurs, as well as when the unexpected happen.
Jay shares the top three things he has learned breaking into the strength and fitness world.
Most trainers don’t understand they are running a BUSINESS.
Dave Tate answers your business and training questions while…. On The Mill. Topics include reading material, mentoring and bicep pain.
Ten thousand hours. According to Malcolm Gladwell in his book, Outliers, that’s how much time industry leaders have committed to their chosen vocation.
At my facility this past summer, I was lucky enough to have the privilege of coaching 40 different athletes four times a week. This was double the amount of kids that I was responsible for the previous summer, so it was really exciting to watch the business grow.
In part one of “How to Open a Warehouse Gym,” you learned of my struggles as a student of fitness, a personal trainer, and an employee of a mega-sized “health club,” where most worthy trainers are treated like cogs in the big malfunctioning machine of the fake fitness facade.
Running a personal training facility isn’t easy, but it’s not rocket science either. Since starting Synergy Athletics, I’ve learned a lot through trial and error (emphasis on a lot of error).
Some personal training businesses are struggling mightily right now, but others are thriving. Why? What’s the difference between the two?
When Henry Ford invented the automobile, it nearly bankrupted him—more than once. It’s a popular story, a testament to perseverance and belief in oneself. It’s quoted by business gurus and fans of Americana. It’s retold to aspiring entrepreneurs and turned into near poetry by the self-help industry.
When I was four-years-old living in Long Island with my parents, my uncle ran into some hard times. He had just gone through a tough divorce at the age of only 23
Two shoe salesmen from competing companies were assigned by their firms to sell shoes in the middle of the jungle in Africa.
After being around some of the most financially successful fitness professionals in North America a few weeks ago, the difference between them and the typical trainer struggling to stay afloat became very evident.
The goal of this series is to give aspiring strength coaches and fitness professionals the optimism and tools required to get things rolling quickly, easily, and without a loan or business partners.
If you don’t have a referral system in place, you’re losing dozens of potential new clients. Check out this system and learn the right way to ask for referrals. (If you do this wrong, you will lose clients!)
In 2006, Google spent a lot of money ($1.4 billion) to buy YouTube. Fortunately for you, Google is a smart company and isn’t going to waste that investment.
This was certainly different. I mean, it’s not every day that I get an email from Dave Tate, and I have never, and I mean never, ever been invited to train with him. If I was excited to attend this seminar before, well, that had just been ratcheted up by a factor of eleven!
We all make mistakes. And when it comes to marketing, most of us make some really silly ones. Unfortunately, we seem to keep making those same mistakes over and over again.
The internet changes fast and personal trainers interested in harnessing its power for marketing purposes need to keep up. The landscape has changed. Simple websites that act as a static business card are no longer enough
You’ve got your marketing in order and have a steady flow of prospects coming in, and you’re converting those prospects to clients at a high rate. Now, you need to get them to spend more money when they do spend.
Most personal trainers see a drop off in revenues during the summer. And while some see it as a reason to panic, astute fitness professionals know it is the perfect time to spend working on marketing.
“Time is your most precious commodity.” This may very well be the most overused cliché there is. However, overused clichés typically have one thing in common.
Since my first Under the Bar article and now after the release of the Under the Bar book I have been asked one question more than any other.
As a strength and conditioning coach it is my job to stay on top of the latest findings and keep myself updated on the most advanced training methods out there.
Over the past couple years I have seen a shift in the type of questions I receive each day.