As we begin the New Year, we look forward to the 20th anniversary of elitefts and everything that it means for the business. Several months ago elitefts moved into a specially designed, brand new facility — the first the company has ever fully owned. This major milestone provides significant improvements in opportunities for the future and has led to much internal deliberation over what comes next.

And just like training, we believe knowing what you're good at is a vital part of the improvement process. You can only identify your weaknesses if you also identify your strengths. So as we move forward in the New Year, we're asking for your help identifying what it is YOU believe elitefts does best. The below survey will only take a few seconds and will automatically enter you for a chance to win a $100 gift card. There's only ONE question to answer.

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What does elitefts do best?

Product Quality — Maybe you were impressed by the construction of an elitefts power rack or found that the Patriot Wrap was your favorite knee wrap. No matter what item you purchased from elitefts, quality is and always will be important.

Educational Content — Founded on the principles of Live, Learn, Pass On, elitefts wouldn't be elitefts without the information shared on the site, at events, and in person from the best experts in the industry. Through thousands of articles and an even greater number of pages of Q&As, training logs, and coaching logs, the educational content is the first experience many lifters have with the company.

Customer Service — If you call elitefts, you're going to speak to a person who knows the equipment and knows the industry. If you pick the right day at the right time, it may even be Dave himself. The customer service of elitefts includes everything from a special shipping request to help from Director of Sales Matt Goodwin in setting up your home gym.

Competitive Pricing — Do you come to elitefts for your strength equipment because of the price? Have you found the items to be of better value than competitor products? For many customers, this is the most important part of purchasing strength equipment.