WATCH: Black On Black Signature Line Now Available
WATCH: Black On Black Signature Line Now Available

Your favorite elitefts logos presented in a new way.

WATCH: New elitefts American Multi-Angle Press Bar
WATCH: New elitefts American Multi-Angle Press Bar
This new product combines the design of two previous elitefts favorites into one multi-grip specialty bar.
Don't Sweat the NEW Stuff
Don't Sweat the NEW Stuff

Change can manifest disaster for a child with autism. Here are three steps to follow when presenting something NEW in the training schedule.

INTRODUCING: The CRATUS Squat Suit
INTRODUCING: The CRATUS Squat Suit

Introducing the best thing to happen to squatting since the squat rack.

Creating Effective Goals instead of Resolutions
Creating Effective Goals instead of Resolutions

Understanding these five things about goals before you set them will ensure success in the new year.

New Apparel: Show off Your Wheels
New Apparel: Show off Your Wheels

We just put up some stylish new shorts today.

 Five New Powerlifting Assistance Exercises
Five New Powerlifting Assistance Exercises

If you’re a strength or power athlete, chances are you seek a bigger squat, bench press, and deadlift.

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