A conversation took me down the rabbit hole of supernormal stimuli — exaggerated stimuli that attract animals. It explains why people are attracted to over-the-top curves and beefy muscles… which you’ll find at bodybuilding competitions.
30 years of training, 20 years of competing, 15 years of working in the industry, and I’ve never once been to the Olympia. I don’t plan to go anytime soon either.
Do this every chance you get and see where it gets you in life.
The 2016 Mr. Olympia ended up being more about Kevin Levrone than Phil Heath. Was it empty hype?
If nothing else, this show proved I still have something left in the tank at 41 years of age.
Be careful who you place on a pedestal. The ramifications may leave you highly devastated.
In a sport that has gone from high school stages to large Vegas venues, winning the Mr. Olympia has become much more than just having the biggest and best conditioned physique on stage.
I explain the logic of how I'm transitioning from my current post-contest shape to prep for the Olympia.
How Amit Sapir grew from a Israeli Soldier to an IFBB Pro Bodybuilder.
If the Mr. Olympia was only open to people in Sturgis, I would easily place.